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.opencode/skills/copywriting/references/copy-formulas.md

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+# Copy Formulas
+
+Proven frameworks for persuasive writing.
+
+## AIDA (Attention → Interest → Desire → Action)
+
+The classic framework. Works for landing pages, ads, sales emails.
+
+```
+ATTENTION: Bold claim or pattern interrupt
+INTEREST: Explain why this matters to them
+DESIRE: Paint the picture of transformation
+ACTION: Clear CTA with urgency
+```
+
+**Example:**
+```
+[A] Stop losing 80% of your leads.
+[I] Most businesses capture emails but never convert them.
+    The problem isn't your product—it's your follow-up.
+[D] Imagine waking up to sales notifications while you sleep.
+    Our automation sends the right message at the right time.
+[A] Start your free trial → No credit card required.
+```
+
+## PAS (Problem → Agitate → Solution)
+
+Dan Kennedy's "most reliable formula." Works for email, sales pages.
+
+```
+PROBLEM: Name the specific pain
+AGITATE: Twist the knife (consequences, frustration)
+SOLUTION: Present your offer as the answer
+```
+
+**Example:**
+```
+[P] You're posting on LinkedIn daily but getting zero leads.
+[A] Hours of content creation. Crickets in your DMs.
+    Meanwhile, competitors with worse products are
+    booking calls. What do they know that you don't?
+[S] Our LinkedIn system generates 15+ qualified leads/week
+    using posts that take 10 minutes to write.
+```
+
+## BAB (Before → After → Bridge)
+
+Best for testimonials, case studies, transformation stories.
+
+```
+BEFORE: Describe the painful current state
+AFTER: Paint the desired future state
+BRIDGE: Your product/service is the bridge
+```
+
+**Example:**
+```
+[B] Sarah spent 4 hours/day on customer support emails.
+    Burnout was inevitable. Her team was drowning.
+[A] Now she handles 3x the volume in 1 hour.
+    Her team focuses on growth, not firefighting.
+[BR] The bridge? Our AI support assistant that learns
+     your voice and handles 80% of tickets automatically.
+```
+
+## 4Ps (Promise → Picture → Proof → Push)
+
+Long-form sales pages, webinar pitches.
+
+```
+PROMISE: Bold outcome claim
+PICTURE: Help them visualize having it
+PROOF: Evidence it works (testimonials, data)
+PUSH: Create urgency, clear CTA
+```
+
+## 4Us (Urgent + Unique + Useful + Ultra-specific)
+
+Headlines, subject lines, hooks.
+
+| U | Meaning | Example |
+|---|---------|---------|
+| Urgent | Time-sensitive | "24 hours left" |
+| Unique | Different from competition | "The only..." |
+| Useful | Clear benefit | "Save 10 hours/week" |
+| Ultra-specific | Precise details | "47% increase in 30 days" |
+
+**Example headline:**
+"[24 hours] The only cold email template that books [23 calls/month]"
+
+## FAB (Feature → Advantage → Benefit)
+
+Product descriptions, feature announcements.
+
+```
+FEATURE: What it is
+ADVANTAGE: What it does better
+BENEFIT: Why they care
+```
+
+**Example:**
+```
+[F] One-click export to PDF
+[A] No more screenshots or manual formatting
+[B] Share professional reports in seconds, not hours
+```
+
+## ACCA (Awareness → Comprehension → Conviction → Action)
+
+Educational content, complex products.
+
+```
+AWARENESS: Make them aware of the problem/opportunity
+COMPREHENSION: Help them understand the solution
+CONVICTION: Build belief with proof
+ACTION: Direct next step
+```
+
+## The 1-2-3-4 Formula
+
+Quick, punchy copy. Social posts, short emails.
+
+```
+1. What I've got for you
+2. What it will do for you
+3. Who am I? (credibility)
+4. What you need to do next
+```
+
+## Star-Chain-Hook
+
+Storytelling format for longer content.
+
+```
+STAR: Introduce the hero (reader or case study)
+CHAIN: Series of facts, benefits, reasons
+HOOK: Compelling CTA
+```
+
+## Formula Selection Guide
+
+| Situation | Best Formula |
+|-----------|--------------|
+| Cold audience | AIDA, ACCA |
+| Aware of problem | PAS |
+| Testimonial | BAB |
+| Product feature | FAB |
+| Headline | 4Us |
+| Sales page | 4Ps |
+| Quick hook | 1-2-3-4 |