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.opencode/skills/copywriting/references/email-copy.md

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+# Email Copy
+
+Subject lines, body copy, and CTAs that convert.
+
+## Subject Line Formulas
+
+### Curiosity Gap
+```
+The [thing] nobody talks about
+I was wrong about [topic]
+This changes everything
+Quick question about [topic]
+[Name], noticed something...
+```
+
+### Benefit-Driven
+```
+[Achieve X] in [timeframe]
+How to [benefit] without [pain]
+Get [result] starting today
+Your [thing] is ready
+```
+
+### Question Format
+```
+Are you [doing thing]?
+Can I ask you something?
+Is [common belief] true?
+What if [benefit]?
+Quick question?
+```
+
+### Urgency
+```
+[X hours] left
+Last chance: [benefit]
+Closing tonight
+Don't miss this
+Final reminder
+```
+
+### Personal/Conversational
+```
+Just between us
+I owe you an apology
+Can we talk?
+I noticed you [action]
+Weird request
+```
+
+### Number-Based
+```
+[X] ways to [benefit]
+[X]% off ends tonight
+[X] people already joined
+In [X] minutes, you could...
+```
+
+## Subject Line Power Tips
+
+- **47%** of opens based on subject line alone
+- Personalized = **26%** higher open rate
+- Urgency = **22%** higher open rate
+- Keep under **50 characters** for mobile
+- Emojis: test, don't assume they work
+
+## Preview Text
+
+The text after subject line. Use it to:
+- Extend the curiosity
+- Add context
+- Create contrast
+
+**Example:**
+```
+Subject: Quick question?
+Preview: (no, I'm not selling anything)
+```
+
+## Email Body Structure
+
+### Short Email (50-100 words)
+```
+[Hook: 1 sentence that grabs attention]
+
+[Value: 2-3 sentences explaining benefit]
+
+[CTA: Single, clear action]
+
+[Sign-off]
+```
+
+### Standard Email (100-200 words)
+```
+[Opening hook]
+
+[Problem acknowledgment]
+
+[Solution/Value introduction]
+
+[Key benefit 1]
+[Key benefit 2]
+
+[Social proof if relevant]
+
+[CTA]
+
+[P.S. - reinforce CTA or add urgency]
+```
+
+### Story Email
+```
+[Start in the middle of action]
+
+[Quick backstory]
+
+[The turning point]
+
+[The lesson/insight]
+
+[How it applies to reader]
+
+[CTA]
+```
+
+## Opening Lines (Never "Hi [Name]")
+
+**Start with value or story:**
+```
+Ever notice how...
+Here's what most people get wrong about...
+I made a mistake yesterday.
+3 minutes. That's all it took.
+Let me tell you about [name]...
+Quick story:
+```
+
+## Email CTAs
+
+### Link CTAs
+```
+→ [Action verb] here
+→ Get instant access
+→ Start your free trial
+→ Book your call now
+→ Download the guide
+```
+
+### Button CTAs
+```
+Get Started Free
+Claim Your Spot
+Show Me How
+Yes, I Want This
+Try It Risk-Free
+```
+
+## P.S. Lines
+
+The P.S. is often read first. Use for:
+
+```
+P.S. [Urgency reminder]
+P.S. [Bonus mention]
+P.S. [Risk reversal]
+P.S. [Social proof]
+```
+
+**Examples:**
+```
+P.S. This offer expires at midnight.
+P.S. Bonus: Get the swipe file free when you join today.
+P.S. Remember, 100% money-back guarantee. Zero risk.
+P.S. 2,847 people joined last week.
+```
+
+## Email Sequence Types
+
+| Type | Emails | Goal |
+|------|--------|------|
+| Welcome | 3-5 | Introduce, value, soft CTA |
+| Nurture | 5-7 | Educate, build trust |
+| Launch | 5-10 | Urgency, overcome objections |
+| Re-engagement | 2-3 | Win back inactive |
+| Onboarding | 4-7 | Activate, reduce churn |
+
+## Conversion Tips
+
+1. One CTA per email
+2. Write like you're emailing one person
+3. Short paragraphs (1-2 sentences)
+4. Use "you" more than "I" or "we"
+5. Test subject lines before body