init

.opencode/skills/copywriting/references/headline-templates.md

@@ -0,0 +1,140 @@
+# Headline Templates
+
+50+ proven headline patterns for high conversion.
+
+## How-To Headlines
+
+```
+How to [achieve X] without [pain Y]
+How to [achieve X] in [timeframe]
+How to [achieve X] (even if [obstacle])
+How [person/company] [achieved X]
+How I [achieved X] in [timeframe]
+```
+
+**Examples:**
+- How to write emails that get replies without being pushy
+- How to lose 10 pounds in 30 days
+- How to land clients (even if you have no portfolio)
+
+## Number Headlines
+
+```
+[Number] ways to [achieve benefit]
+[Number] [things] every [audience] should know
+[Number] mistakes that [negative outcome]
+[Number] secrets to [desired outcome]
+The top [number] [things] for [outcome]
+```
+
+**Examples:**
+- 7 ways to double your email open rates
+- 5 mistakes that kill landing page conversions
+- The top 10 tools for remote teams
+
+## Question Headlines
+
+```
+Are you making this [type] mistake?
+What if you could [benefit]?
+Do you [common struggle]?
+Why do [audience] [struggle with X]?
+Is [common belief] holding you back?
+```
+
+**Examples:**
+- Are you making this pricing mistake?
+- What if you could write copy in half the time?
+- Do you struggle to find clients?
+
+## Secret/Revelation Headlines
+
+```
+The secret to [desired outcome]
+The [surprising] truth about [topic]
+What [experts] won't tell you about [topic]
+[Number] little-known [things] that [benefit]
+The hidden [thing] behind [outcome]
+```
+
+**Examples:**
+- The secret to landing page conversions
+- The surprising truth about cold email
+- What gurus won't tell you about passive income
+
+## Negative Headlines
+
+```
+Why [common approach] doesn't work
+Stop [doing thing] (do this instead)
+[Number] reasons your [thing] isn't working
+The [thing] killing your [desired outcome]
+Don't [do X] until you [read/see this]
+```
+
+**Examples:**
+- Why discounting doesn't work
+- Stop writing long emails (do this instead)
+- 5 reasons your ads aren't converting
+
+## Command Headlines
+
+```
+[Verb] your [noun] in [timeframe]
+Get [benefit] without [pain]
+Start [action] today
+Discover the [thing] that [benefit]
+Join [number] [people] who [benefit]
+```
+
+**Examples:**
+- Double your revenue in 90 days
+- Get more leads without cold calling
+- Join 10,000+ marketers who save 5 hours/week
+
+## Comparison Headlines
+
+```
+[X] vs [Y]: Which [outcome] faster?
+Why [A] beats [B] for [benefit]
+[Thing A] or [Thing B]? Here's the truth
+The difference between [success] and [failure]
+```
+
+**Examples:**
+- SEO vs Paid Ads: Which grows revenue faster?
+- Why webinars beat ebooks for lead gen
+
+## Guarantee Headlines
+
+```
+[Achieve X] or your money back
+[Benefit] guaranteed in [timeframe]
+The only [thing] that [guarantees outcome]
+```
+
+## Curiosity Gap Headlines
+
+```
+This [thing] changed everything for [audience]
+I was wrong about [topic]
+The [thing] nobody talks about
+What happened when I [did X]
+```
+
+## Headline Power Words
+
+**Urgency:** Now, Today, Immediately, Fast, Quick, Limited
+**Exclusivity:** Secret, Hidden, Little-known, Insider
+**Value:** Free, Bonus, Save, Discount, Proven
+**Results:** Guaranteed, Tested, Works, Results, Success
+**Emotion:** Amazing, Stunning, Incredible, Life-changing
+
+## Headline Checklist
+
+- [ ] Specific benefit clear?
+- [ ] Audience identified?
+- [ ] Urgency or curiosity?
+- [ ] Power word included?
+- [ ] Under 10 words ideal?
+- [ ] Read aloud—flows naturally?