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.opencode/skills/copywriting/references/power-words.md

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+# Power Words
+
+Emotional triggers and action words for copy.
+
+## Urgency Words
+
+```
+Now             Limited         Hurry
+Today           Last chance     Deadline
+Immediately     Expires         Running out
+Instant         Quick           Fast
+Before          Final           Closing
+```
+
+**Usage:**
+```
+"Get instant access now"
+"Limited spots remaining"
+"Offer expires tonight"
+```
+
+## Exclusivity Words
+
+```
+Secret          Insider         Members-only
+Exclusive       Private         VIP
+Hidden          Rare            Elite
+Invitation      Access          Behind-the-scenes
+```
+
+**Usage:**
+```
+"Exclusive access for subscribers"
+"The hidden strategy behind..."
+"Insider secrets revealed"
+```
+
+## Value Words
+
+```
+Free            Bonus           Save
+Discount        Deal            Value
+Bargain         Reduced         Guarantee
+Gift            Complimentary   No-cost
+```
+
+**Usage:**
+```
+"Free bonus included"
+"Save 50% today only"
+"Guaranteed results or money back"
+```
+
+## Trust Words
+
+```
+Proven          Tested          Verified
+Certified       Authentic       Genuine
+Official        Trusted         Reliable
+Safe            Secure          Protected
+```
+
+**Usage:**
+```
+"Proven by 10,000+ users"
+"Verified results"
+"100% secure checkout"
+```
+
+## Results Words
+
+```
+Results         Success         Achieve
+Transform       Breakthrough    Boost
+Increase        Improve         Maximize
+Double          Triple          Skyrocket
+```
+
+**Usage:**
+```
+"Double your conversions"
+"Breakthrough strategy"
+"Transform your business in 30 days"
+```
+
+## Emotion Words
+
+### Positive
+```
+Amazing         Incredible      Stunning
+Brilliant       Exciting        Delightful
+Wonderful       Remarkable      Inspiring
+```
+
+### Negative (for pain points)
+```
+Frustrated      Overwhelmed     Struggling
+Stuck           Stressed        Burned out
+Worried         Confused        Lost
+```
+
+## Curiosity Words
+
+```
+Secret          Surprising      Unexpected
+Little-known    Discover        Reveal
+Uncover         Mystery         Behind
+```
+
+**Usage:**
+```
+"The surprising truth about..."
+"Discover what most people miss"
+"Little-known strategy that..."
+```
+
+## Authority Words
+
+```
+Expert          Professional    Research
+Study           Data            Science
+Backed          Endorsed        Recommended
+Award-winning   Industry        Leading
+```
+
+## Simplicity Words
+
+```
+Easy            Simple          Effortless
+Quick           Fast            Instant
+Automatic       One-click       Seamless
+Beginner        Step-by-step    Straightforward
+```
+
+**Usage:**
+```
+"Easy setup in 5 minutes"
+"One-click automation"
+"Simple step-by-step guide"
+```
+
+## Power Word Combinations
+
+| Combo | Example |
+|-------|---------|
+| Urgency + Value | "Limited-time free access" |
+| Exclusivity + Results | "Insider secrets to 2x growth" |
+| Simplicity + Results | "Easy way to double leads" |
+| Trust + Exclusivity | "Proven system used by top 1%" |
+
+## Words to Avoid
+
+### Vague/Weak
+```
+Nice            Good            Great (overused)
+Very            Really          Actually
+Things          Stuff           Interesting
+```
+
+### Corporate Speak
+```
+Synergy         Leverage        Holistic
+Paradigm        Utilize         Optimize (overused)
+Disrupt         Pivot           Solution (overused)
+```
+
+### Overused Marketing
+```
+Revolutionary   Cutting-edge    World-class
+Best-in-class   Game-changing   Next-level
+```
+
+## Power Word Placement
+
+| Location | Best Word Types |
+|----------|----------------|
+| Headlines | Curiosity, urgency, numbers |
+| Subheadlines | Benefits, simplicity |
+| CTAs | Action, value, urgency |
+| Email subjects | Curiosity, urgency, personal |
+| Body copy | Trust, results, emotion |
+
+## Usage Tips
+
+1. **Don't overuse** — 1-2 power words per headline
+2. **Match context** — urgency for sales, curiosity for content
+3. **A/B test** — what works for one audience may not for another
+4. **Be authentic** — false urgency/exclusivity backfires
+5. **Combine strategically** — pair urgency with value