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.opencode/skills/copywriting/references/social-media-copy.md

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+# Social Media Copy
+
+Platform-specific templates and patterns.
+
+## Twitter/X
+
+### Character Limits
+- Tweet: 280 characters
+- Preview shown: ~140 characters (critical)
+
+### Thread Structure
+```
+Tweet 1 (Hook):
+[Bold claim or curiosity gap]
+
+Tweet 2-N (Body):
+[Each tweet = one complete point]
+
+Final Tweet (CTA):
+[Action + reminder to follow/retweet]
+```
+
+### High-Performing Patterns
+
+**Hot Take:**
+```
+Unpopular opinion: [contrarian view]
+
+Here's why 👇
+```
+
+**Story Hook:**
+```
+I [did X] and [unexpected result].
+
+Here's what happened:
+```
+
+**List Post:**
+```
+[Number] things I wish I knew about [topic]:
+
+1. [Point]
+2. [Point]
+...
+```
+
+**Before/After:**
+```
+[Time] ago: [painful state]
+Today: [successful state]
+
+What changed:
+```
+
+### Twitter Tips
+- First 140 characters = hook
+- Line breaks = readability
+- No hashtags (usually)
+- Questions drive replies
+- Controversy (tasteful) drives engagement
+
+---
+
+## LinkedIn
+
+### Character Limits
+- Post: 3,000 characters
+- "See more" appears after ~210 characters
+
+### Structure
+```
+[Hook line - must grab attention]
+[Second hook line]
+
+[Story or insight - keep paragraphs short]
+
+[Lesson/takeaway]
+
+[Question or CTA]
+
+---
+[Optional: hashtags at bottom, max 3-5]
+```
+
+### High-Performing Patterns
+
+**Humble Brag:**
+```
+I almost didn't post this.
+
+Last week, [achievement].
+
+But here's what nobody talks about:
+[The struggle behind it]
+
+Key lesson: [insight]
+```
+
+**Contrarian:**
+```
+Stop saying [common advice].
+
+Here's why it's wrong for most people:
+[Explanation]
+```
+
+**Story:**
+```
+[Start with dramatic moment]
+
+Let me back up.
+
+[Context]
+
+[What happened]
+
+[The lesson]
+```
+
+### LinkedIn Tips
+- First 2 lines = everything
+- Stories outperform tips
+- Personal > professional
+- Avoid links in posts (kills reach)
+- Engage in comments for 30 min after posting
+
+---
+
+## Instagram
+
+### Caption Structure
+```
+[Hook - first line visible]
+.
+.
+.
+[Story/value]
+
+[CTA: Comment, save, share]
+
+.
+.
+.
+[Hashtags - 15-30, relevant]
+```
+
+### Caption Hooks
+```
+Stop scrolling if you [pain point]
+This changed everything for me
+Nobody talks about this but...
+The truth about [topic]
+```
+
+### Instagram Tips
+- First line = hook (before "more")
+- Use line breaks for readability
+- CTA: Ask for saves, shares, comments
+- Hashtags in caption or first comment
+
+---
+
+## TikTok/Reels
+
+### Hook (First 1-3 seconds)
+```
+"Here's why you're [failing at X]"
+"The [thing] nobody's talking about"
+"I tested [X] for 30 days"
+"Stop doing [X] immediately"
+"This will change how you [X]"
+```
+
+### Script Structure (15-60 sec)
+```
+[0-3s] Hook
+[3-20s] Problem/setup
+[20-45s] Solution/reveal
+[45-60s] CTA
+```
+
+### Overlay Text
+```
+[Attention-grabbing text on screen]
+- Keep it short (2-5 words)
+- High contrast colors
+- Top 1/3 of frame
+```
+
+---
+
+## Universal Social Patterns
+
+### Engagement Drivers
+- Questions that invite opinions
+- Controversial (but defensible) takes
+- Specific numbers and results
+- Before/after transformations
+- Behind-the-scenes content
+
+### What to Avoid
+- Generic motivational quotes
+- Excessive hashtags
+- Links in posts (except Twitter)
+- All caps (looks spammy)
+- Being salesy without value
+
+### Content Ratio
+```
+80% value (teach, entertain, inspire)
+20% promotion (offers, launches)
+```
+
+## Platform Comparison
+
+| Platform | Tone | Length | Best For |
+|----------|------|--------|----------|
+| Twitter/X | Punchy, opinionated | Short threads | Hot takes, insights |
+| LinkedIn | Professional, personal | Medium-long | Stories, credibility |
+| Instagram | Visual, lifestyle | Medium | Community, brand |
+| TikTok | Raw, fast, trendy | Short | Awareness, virality |