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.opencode/skills/design/references/slides-copywriting-formulas.md

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+# Copywriting Formulas
+
+25 formulas for persuasive slide copy.
+
+## Core Formulas
+
+### PAS (Problem-Agitate-Solution)
+**Use:** Problem slides, pain points
+**Components:** Problem → Agitate → Solution
+**Template:** "[Pain point]? Every [time frame], [consequence]. [Solution] fixes this."
+
+### AIDA (Attention-Interest-Desire-Action)
+**Use:** CTAs, closing slides
+**Components:** Attention → Interest → Desire → Action
+**Template:** "[Bold statement]. [Benefit detail]. [Social proof]. [CTA]."
+
+### FAB (Features-Advantages-Benefits)
+**Use:** Feature slides, product showcases
+**Components:** Feature → Advantage → Benefit
+**Template:** "[Feature] lets you [advantage], so you can [benefit]."
+
+### Cost of Inaction
+**Use:** Agitation slides, urgency
+**Components:** Status Quo → Loss → Time Decay
+**Template:** "Without [solution], you're losing [amount] every [timeframe]."
+
+### Before-After-Bridge
+**Use:** Transformation slides, case studies
+**Components:** Before → After → Bridge
+**Template:** "[Pain point before]. [Desired state after]. [Your solution] is the bridge."
+
+## Formula-to-Slide Mapping
+
+| Slide Type | Primary Formula | Emotion |
+|------------|-----------------|---------|
+| Title/Hook | AIDA, Hook | curiosity |
+| Problem | PAS, Agitate | frustration |
+| Cost/Risk | Cost of Inaction | fear |
+| Solution | FAB, BAB | hope |
+| Features | FAB | confidence |
+| Traction | Proof Stack | trust |
+| Social Proof | Testimonial | trust |
+| Pricing | Value Stack | confidence |
+| CTA | AIDA, Urgency | urgency |
+
+## Headline Patterns
+
+### Power Words
+- "Stop [bad thing]"
+- "Get [desired result] in [timeframe]"
+- "The [adjective] way to [action]"
+- "Why [audience] choose [product]"
+- "[Number] ways to [achieve goal]"
+
+### Contrast Patterns
+- "[Old way] is dead. Meet [new way]."
+- "Don't [bad action]. Instead, [good action]."
+- "From [pain point] to [benefit]."
+
+### Social Proof Patterns
+- "[Number]+ [users/companies] trust [product]"
+- "Join [notable company] and [notable company]"
+- "As seen in [publication]"
+
+## Search Commands
+
+```bash
+# Find formula for slide type
+python .opencode/skills/design-system/scripts/search-slides.py "problem agitation" -d copy
+
+# Get emotion-appropriate formula
+python .opencode/skills/design-system/scripts/search-slides.py "urgency cta" -d copy
+```
+
+## Quick Reference
+
+| Need | Use Formula |
+|------|------------|
+| Create urgency | Cost of Inaction, Scarcity |
+| Build trust | Social Proof, Testimonial |
+| Show value | FAB, Value Stack |
+| Drive action | AIDA, CTA |
+| Tell story | BAB, Story Arc |
+| Present data | Proof Stack |