# Social Media Copy

Platform-specific templates and patterns.

## Twitter/X

### Character Limits
- Tweet: 280 characters
- Preview shown: ~140 characters (critical)

### Thread Structure
```
Tweet 1 (Hook):
[Bold claim or curiosity gap]

Tweet 2-N (Body):
[Each tweet = one complete point]

Final Tweet (CTA):
[Action + reminder to follow/retweet]
```

### High-Performing Patterns

**Hot Take:**
```
Unpopular opinion: [contrarian view]

Here's why 👇
```

**Story Hook:**
```
I [did X] and [unexpected result].

Here's what happened:
```

**List Post:**
```
[Number] things I wish I knew about [topic]:

1. [Point]
2. [Point]
...
```

**Before/After:**
```
[Time] ago: [painful state]
Today: [successful state]

What changed:
```

### Twitter Tips
- First 140 characters = hook
- Line breaks = readability
- No hashtags (usually)
- Questions drive replies
- Controversy (tasteful) drives engagement

---

## LinkedIn

### Character Limits
- Post: 3,000 characters
- "See more" appears after ~210 characters

### Structure
```
[Hook line - must grab attention]
[Second hook line]

[Story or insight - keep paragraphs short]

[Lesson/takeaway]

[Question or CTA]

---
[Optional: hashtags at bottom, max 3-5]
```

### High-Performing Patterns

**Humble Brag:**
```
I almost didn't post this.

Last week, [achievement].

But here's what nobody talks about:
[The struggle behind it]

Key lesson: [insight]
```

**Contrarian:**
```
Stop saying [common advice].

Here's why it's wrong for most people:
[Explanation]
```

**Story:**
```
[Start with dramatic moment]

Let me back up.

[Context]

[What happened]

[The lesson]
```

### LinkedIn Tips
- First 2 lines = everything
- Stories outperform tips
- Personal > professional
- Avoid links in posts (kills reach)
- Engage in comments for 30 min after posting

---

## Instagram

### Caption Structure
```
[Hook - first line visible]
.
.
.
[Story/value]

[CTA: Comment, save, share]

.
.
.
[Hashtags - 15-30, relevant]
```

### Caption Hooks
```
Stop scrolling if you [pain point]
This changed everything for me
Nobody talks about this but...
The truth about [topic]
```

### Instagram Tips
- First line = hook (before "more")
- Use line breaks for readability
- CTA: Ask for saves, shares, comments
- Hashtags in caption or first comment

---

## TikTok/Reels

### Hook (First 1-3 seconds)
```
"Here's why you're [failing at X]"
"The [thing] nobody's talking about"
"I tested [X] for 30 days"
"Stop doing [X] immediately"
"This will change how you [X]"
```

### Script Structure (15-60 sec)
```
[0-3s] Hook
[3-20s] Problem/setup
[20-45s] Solution/reveal
[45-60s] CTA
```

### Overlay Text
```
[Attention-grabbing text on screen]
- Keep it short (2-5 words)
- High contrast colors
- Top 1/3 of frame
```

---

## Universal Social Patterns

### Engagement Drivers
- Questions that invite opinions
- Controversial (but defensible) takes
- Specific numbers and results
- Before/after transformations
- Behind-the-scenes content

### What to Avoid
- Generic motivational quotes
- Excessive hashtags
- Links in posts (except Twitter)
- All caps (looks spammy)
- Being salesy without value

### Content Ratio
```
80% value (teach, entertain, inspire)
20% promotion (offers, launches)
```

## Platform Comparison

| Platform | Tone | Length | Best For |
|----------|------|--------|----------|
| Twitter/X | Punchy, opinionated | Short threads | Hot takes, insights |
| LinkedIn | Professional, personal | Medium-long | Stories, credibility |
| Instagram | Visual, lifestyle | Medium | Community, brand |
| TikTok | Raw, fast, trendy | Short | Awareness, virality |