# Email Copy

Subject lines, body copy, and CTAs that convert.

## Subject Line Formulas

### Curiosity Gap
```
The [thing] nobody talks about
I was wrong about [topic]
This changes everything
Quick question about [topic]
[Name], noticed something...
```

### Benefit-Driven
```
[Achieve X] in [timeframe]
How to [benefit] without [pain]
Get [result] starting today
Your [thing] is ready
```

### Question Format
```
Are you [doing thing]?
Can I ask you something?
Is [common belief] true?
What if [benefit]?
Quick question?
```

### Urgency
```
[X hours] left
Last chance: [benefit]
Closing tonight
Don't miss this
Final reminder
```

### Personal/Conversational
```
Just between us
I owe you an apology
Can we talk?
I noticed you [action]
Weird request
```

### Number-Based
```
[X] ways to [benefit]
[X]% off ends tonight
[X] people already joined
In [X] minutes, you could...
```

## Subject Line Power Tips

- **47%** of opens based on subject line alone
- Personalized = **26%** higher open rate
- Urgency = **22%** higher open rate
- Keep under **50 characters** for mobile
- Emojis: test, don't assume they work

## Preview Text

The text after subject line. Use it to:
- Extend the curiosity
- Add context
- Create contrast

**Example:**
```
Subject: Quick question?
Preview: (no, I'm not selling anything)
```

## Email Body Structure

### Short Email (50-100 words)
```
[Hook: 1 sentence that grabs attention]

[Value: 2-3 sentences explaining benefit]

[CTA: Single, clear action]

[Sign-off]
```

### Standard Email (100-200 words)
```
[Opening hook]

[Problem acknowledgment]

[Solution/Value introduction]

[Key benefit 1]
[Key benefit 2]

[Social proof if relevant]

[CTA]

[P.S. - reinforce CTA or add urgency]
```

### Story Email
```
[Start in the middle of action]

[Quick backstory]

[The turning point]

[The lesson/insight]

[How it applies to reader]

[CTA]
```

## Opening Lines (Never "Hi [Name]")

**Start with value or story:**
```
Ever notice how...
Here's what most people get wrong about...
I made a mistake yesterday.
3 minutes. That's all it took.
Let me tell you about [name]...
Quick story:
```

## Email CTAs

### Link CTAs
```
→ [Action verb] here
→ Get instant access
→ Start your free trial
→ Book your call now
→ Download the guide
```

### Button CTAs
```
Get Started Free
Claim Your Spot
Show Me How
Yes, I Want This
Try It Risk-Free
```

## P.S. Lines

The P.S. is often read first. Use for:

```
P.S. [Urgency reminder]
P.S. [Bonus mention]
P.S. [Risk reversal]
P.S. [Social proof]
```

**Examples:**
```
P.S. This offer expires at midnight.
P.S. Bonus: Get the swipe file free when you join today.
P.S. Remember, 100% money-back guarantee. Zero risk.
P.S. 2,847 people joined last week.
```

## Email Sequence Types

| Type | Emails | Goal |
|------|--------|------|
| Welcome | 3-5 | Introduce, value, soft CTA |
| Nurture | 5-7 | Educate, build trust |
| Launch | 5-10 | Urgency, overcome objections |
| Re-engagement | 2-3 | Win back inactive |
| Onboarding | 4-7 | Activate, reduce churn |

## Conversion Tips

1. One CTA per email
2. Write like you're emailing one person
3. Short paragraphs (1-2 sentences)
4. Use "you" more than "I" or "we"
5. Test subject lines before body