# Headline Templates

50+ proven headline patterns for high conversion.

## How-To Headlines

```
How to [achieve X] without [pain Y]
How to [achieve X] in [timeframe]
How to [achieve X] (even if [obstacle])
How [person/company] [achieved X]
How I [achieved X] in [timeframe]
```

**Examples:**
- How to write emails that get replies without being pushy
- How to lose 10 pounds in 30 days
- How to land clients (even if you have no portfolio)

## Number Headlines

```
[Number] ways to [achieve benefit]
[Number] [things] every [audience] should know
[Number] mistakes that [negative outcome]
[Number] secrets to [desired outcome]
The top [number] [things] for [outcome]
```

**Examples:**
- 7 ways to double your email open rates
- 5 mistakes that kill landing page conversions
- The top 10 tools for remote teams

## Question Headlines

```
Are you making this [type] mistake?
What if you could [benefit]?
Do you [common struggle]?
Why do [audience] [struggle with X]?
Is [common belief] holding you back?
```

**Examples:**
- Are you making this pricing mistake?
- What if you could write copy in half the time?
- Do you struggle to find clients?

## Secret/Revelation Headlines

```
The secret to [desired outcome]
The [surprising] truth about [topic]
What [experts] won't tell you about [topic]
[Number] little-known [things] that [benefit]
The hidden [thing] behind [outcome]
```

**Examples:**
- The secret to landing page conversions
- The surprising truth about cold email
- What gurus won't tell you about passive income

## Negative Headlines

```
Why [common approach] doesn't work
Stop [doing thing] (do this instead)
[Number] reasons your [thing] isn't working
The [thing] killing your [desired outcome]
Don't [do X] until you [read/see this]
```

**Examples:**
- Why discounting doesn't work
- Stop writing long emails (do this instead)
- 5 reasons your ads aren't converting

## Command Headlines

```
[Verb] your [noun] in [timeframe]
Get [benefit] without [pain]
Start [action] today
Discover the [thing] that [benefit]
Join [number] [people] who [benefit]
```

**Examples:**
- Double your revenue in 90 days
- Get more leads without cold calling
- Join 10,000+ marketers who save 5 hours/week

## Comparison Headlines

```
[X] vs [Y]: Which [outcome] faster?
Why [A] beats [B] for [benefit]
[Thing A] or [Thing B]? Here's the truth
The difference between [success] and [failure]
```

**Examples:**
- SEO vs Paid Ads: Which grows revenue faster?
- Why webinars beat ebooks for lead gen

## Guarantee Headlines

```
[Achieve X] or your money back
[Benefit] guaranteed in [timeframe]
The only [thing] that [guarantees outcome]
```

## Curiosity Gap Headlines

```
This [thing] changed everything for [audience]
I was wrong about [topic]
The [thing] nobody talks about
What happened when I [did X]
```

## Headline Power Words

**Urgency:** Now, Today, Immediately, Fast, Quick, Limited
**Exclusivity:** Secret, Hidden, Little-known, Insider
**Value:** Free, Bonus, Save, Discount, Proven
**Results:** Guaranteed, Tested, Works, Results, Success
**Emotion:** Amazing, Stunning, Incredible, Life-changing

## Headline Checklist

- [ ] Specific benefit clear?
- [ ] Audience identified?
- [ ] Urgency or curiosity?
- [ ] Power word included?
- [ ] Under 10 words ideal?
- [ ] Read aloud—flows naturally?