init

.opencode/skills/copywriting/references/workflow-enhance.md

@@ -0,0 +1,32 @@
+# Copy Enhancement Workflow
+
+Analyze existing copy issues and enhance for better performance.
+
+## When to Use
+
+- User reports copy problems (unclear messaging, low engagement, weak CTAs)
+- Content needs polish without complete rewrite
+- Quick improvements to existing marketing materials
+
+## Workflow Steps
+
+1. **Screenshots provided** → Use `ck:ai-multimodal` skill to analyze and describe issues in detail
+2. **Videos provided** → Use `ck:ai-multimodal` video-analysis to extract relevant copy issues
+3. **Scout codebase** → `/ck:scout ext` (preferred) or `/ck:scout` to find files needing enhancement
+4. **Implement** → Use `fullstack-developer` agent to write enhanced copy into code files
+
+## Enhancement Checklist
+
+- [ ] Headlines grab attention (4-U formula)
+- [ ] Benefits lead, features follow
+- [ ] CTAs clear and action-oriented
+- [ ] Social proof present
+- [ ] Objections addressed
+- [ ] Reading level appropriate (Grade 6-8)
+- [ ] Mobile-friendly formatting
+
+## Related References
+
+- `workflow-cro.md` - Full CRO framework
+- `copy-formulas.md` - AIDA, PAS, BAB structures
+- `headline-templates.md` - Headline patterns