english/.opencode/skills/copywriting/references/workflow-enhance.md

Copy Enhancement Workflow

Analyze existing copy issues and enhance for better performance.

When to Use

• User reports copy problems (unclear messaging, low engagement, weak CTAs)
• Content needs polish without complete rewrite
• Quick improvements to existing marketing materials

Workflow Steps

1. Screenshots provided → Use ck:ai-multimodal skill to analyze and describe issues in detail
2. Videos provided → Use ck:ai-multimodal video-analysis to extract relevant copy issues
3. Scout codebase → /ck:scout ext (preferred) or /ck:scout to find files needing enhancement
4. Implement → Use fullstack-developer agent to write enhanced copy into code files

Enhancement Checklist

• Headlines grab attention (4-U formula)
• Benefits lead, features follow
• CTAs clear and action-oriented
• Social proof present
• Objections addressed
• Reading level appropriate (Grade 6-8)
• Mobile-friendly formatting

Related References

• workflow-cro.md - Full CRO framework
• copy-formulas.md - AIDA, PAS, BAB structures
• headline-templates.md - Headline patterns