Files
2026-04-12 01:06:31 +07:00

13 KiB

1NoStyle NameCategoryKeywordsPrimary ColorsSecondary ColorsTypographyEffectsBest ForAvoid ForComplexityEra
21MinimalistGeneralclean, simple, essential, whitespace, geometric, modern#000000 #FFFFFF #F5F5F5Single accent onlySans-serif thin weightNone, sharp edges, high contrastTech startups SaaS apps professional servicesPlayful brands children entertainmentLow2010s-Present
32WordmarkTypographylogotype, text-only, custom lettering, brand nameBrand-specificMonochromaticCustom modified typefaceKerning adjustments, ligaturesEstablished brands name recognitionComplex names visual-heavy industriesLowClassic
43LettermarkTypographymonogram, initials, abbreviated, compactBrand-specific usually 2 colorsMinimal accentBold geometric sans-serifInterlocking letters, negative spaceLong company names professional firmsConsumer brands needing recognitionMediumClassic
54Pictorial MarkSymbolicon, image, symbol, standalone graphicBrand-specificSupporting colorsPaired with wordmarkClean lines, scalable shapesRecognizable brands global companiesStartups unknown brandsMediumClassic
65Abstract MarkSymbolgeometric, non-representational, unique shapeBold vibrant colorsGradient or flatModern sans-serif pairingGradients, 3D effects, flat designTech companies differentiating brandsTraditional industriesMediumModern
76MascotIllustratedcharacter, cartoon, friendly, approachableWarm vibrant paletteMultiple supporting colorsRounded friendly typefaceIllustrated, expressions, posesFood brands sports teams children productsLuxury finance professional servicesHighVarious
87EmblemBadgeseal, crest, enclosed, official#1E3A8A #FFD700 #000000Metallic accentsSerif or gothic typefaceBanners, shields, circular frameUniversities government traditional brandsModern tech startupsHighClassic
98Combination MarkHybridicon + text, versatile, completeBrand-specificCoordinated paletteBalanced with iconLockup variations, responsiveNew brands versatile applicationsSimple recognition needsMediumVarious
109Vintage/RetroAestheticnostalgic, heritage, classic, established#8B4513 #F5DEB3 #2F4F4FMuted earth tonesSerif script or slab serifDistressed, worn, texturedCraft brands heritage products artisan goodsModern tech forward brandsMedium1920s-1970s
1110Art DecoAestheticgeometric, elegant, 1920s, glamorous#FFD700 #000000 #1C1C1CMetallic gold silverGeometric display typefaceSharp angles, symmetry, luxury feelLuxury hotels fashion high-end productsBudget casual brandsHigh1920s-1930s
1211Hand-DrawnIllustratedorganic, authentic, imperfect, artisanEarth tones warm colorsNatural paletteScript or hand-letteredSketched, brush strokes, uneven linesArtisan products bakeries creative brandsCorporate tech professionalMediumTimeless
1312GeometricModernshapes, mathematical, precise, structuredBold primary colorsContrasting accentGeometric sans-serifClean angles, perfect shapes, symmetryTech architecture modern brandsOrganic natural brandsLowModern
1413GradientModerncolor transition, vibrant, dynamic, dimensionalMulti-color spectrumSmooth transitionsModern sans-serifColor flow, blur effects, 3D depthTech apps social media modern brandsTraditional conservative industriesMedium2015-Present
1514Flat DesignModern2D, solid colors, no shadows, minimalBright solid colorsLimited palette 3-4 maxClean sans-serifNo gradients, no shadows, simple shapesApps websites digital productsLuxury traditional premiumLow2010s-Present
16153D/IsometricModerndimensional, perspective, layered, technicalCool tech colorsHighlight shadowsModern geometricDepth, shadows, highlights, perspectiveTech gaming architecture firmsSimple classic brandsHigh2018-Present
1716Negative SpaceCleverhidden element, dual meaning, optical illusionUsually 2 colors maxHigh contrast pairsClean readable fontClever cutouts, figure-ground reversalCreative agencies clever brandsStraightforward industriesMediumTimeless
1817Line ArtMinimaloutline, single weight, continuous, elegant#000000 or single colorMonochromaticThin weight sans-serifStroke only, no fills, continuous linesFashion beauty boutique brandsBold energetic brandsLowModern
1918Neon/GlowAestheticvibrant, electric, nightlife, digital#FF00FF #00FFFF #39FF14Dark backgroundsBold display typefaceGlow effect, light emission, brightEntertainment nightlife gamingCorporate healthcare traditionalMedium1980s/Modern
2019BrutalistBoldraw, stark, bold, anti-design#FF0000 #0000FF #FFFF00 #000000Primary colors onlyHeavy bold sans-serifNo effects, raw, bold blocksArt creative counter-culture tech blogsConservative corporate healthcareLow1950s/2020s Revival
2120Luxury/PremiumAestheticelegant, sophisticated, high-end, refined#000000 #FFFFFF #FFD700Gold silver metallicsElegant serif thin sansFoil, emboss, minimal, premium feelFashion jewelry luxury real estateBudget mass-market casualMediumTimeless
2221Playful/FunAestheticcolorful, whimsical, energetic, youthfulRainbow bright paletteMulti-color varietyRounded bubbly typefaceBouncy, irregular, decorative elementsChildren brands toys entertainmentSerious finance legal medicalMediumVarious
2322Corporate/ProfessionalBusinesstrustworthy, stable, serious, established#003366 #666666 #FFFFFFConservative blues graysClean professional sansSubtle, refined, balancedFinancial legal consulting corporateCreative entertainment youthLowClassic
2423Tech/DigitalIndustrymodern, innovative, forward, digital#0080FF #00D4FF #6366F1Gradient tech colorsGeometric modern sansCircuit, pixel, data visualizationTechnology startups software appsTraditional handmade artisanMediumModern
2524Organic/NaturalAestheticflowing, nature, sustainable, eco#228B22 #8B4513 #87CEEBEarth tones greensOrganic flowing typefaceLeaf, water, natural texturesEco brands wellness organic foodIndustrial tech urbanMediumTimeless
2625Swiss/InternationalDesigngrid-based, rational, clean, functional#000000 #FFFFFF neutralMinimal color useHelvetica style sans-serifGrid alignment, mathematical spacingCorporate design professionalDecorative playful brandsLow1950s-Present
2726BauhausDesigngeometric, functional, primary colors, modernist#FF0000 #FFFF00 #0000FF #000000Primary colors onlyGeometric sans-serifCircles squares triangles, functionalArchitecture design schools modern brandsTraditional ornate decorativeMedium1920s-1930s
2827GrungeAestheticdistressed, rough, textured, alternativeDark muted colorsEarth tones blacksDistressed or stencil typeScratched, worn, dirty texturesMusic alternative fashion street brandsLuxury corporate cleanMedium1990s
2928WatercolorArtisticsoft, artistic, fluid, organicSoft pastel washesBlended transitionsScript or delicate serifPaint bleeding, soft edges, artisticArt galleries wedding florists beautyTech corporate industrialHighArtistic
3029Monogram LuxuryTypographyintertwined initials, fashion, heritage#000000 #FFD700 #FFFFFFGold black combinationsCustom serif letterformsInterlocking, overlapping, refinedFashion houses luxury brands hotelsCasual budget consumerMediumClassic
3130Vintage BadgeRetrocircular, heritage, authentic, craft#8B4513 #2F4F4F #D4AF37Muted vintage paletteSerif or slab serifBanners, stars, established datesBreweries coffee shops craft brandsModern minimalist techHigh1900s-1950s
3231Responsive/AdaptiveModernscalable, flexible, multi-formatBrand-specificConsistent across sizesLegible at all sizesMultiple lockups, favicon versionDigital-first brands multi-platformPrint-only traditionalMedium2015-Present
3332Motion-ReadyDigitalanimated, dynamic, kinetic, digitalVibrant animated-friendlyColors that transition wellSans-serif legible in motionDesigned for animation, morphing shapesDigital brands apps social mediaStatic print-only brandsHigh2018-Present
3433DuotoneModerntwo-color, high contrast, bold, graphicTwo contrasting colorsNo additional colorsBold sans-serifTwo-color overlay, high contrastGraphic design music modern brandsMulti-color needs complex imageryLow2016-Present
3534Split/FragmentedExperimentalbroken, deconstructed, modern, artisticBold contrastingHighlight fragmentsModern experimental typeSliced, separated, glitch-likeCreative agencies art design studiosConservative traditional corporateHigh2018-Present
3635Outline/StrokeMinimalhollow, transparent, modern, lightSingle color or gradientBackground contrastMatching weight typefaceStroke only, no fill, see-throughFashion tech modern minimal brandsBold impactful needsLowModern
3736Stamp/SealVintageofficial, authentic, approved, certified#8B0000 #000080 #006400Ink-like colorsBold condensed typefaceCircular, aged, ink textureArtisan coffee postal craft brandsModern digital techMediumClassic
3837CalligraphicTypographyflowing, elegant, hand-written, artistic#000000 gold metallicsMinimal accent colorsCustom calligraphyFlourishes, swashes, elegant strokesWedding luxury fashion beautyTech corporate industrialHighTimeless
3938Pixel ArtDigital8-bit, retro gaming, nostalgic, digitalBright limited paletteClassic game colorsPixel or blocky typefacePixelated, grid-based, retro game feelGaming retro apps indie gamesLuxury professional corporateMedium1980s Revival
4039SymmetricalBalancedmirror, balanced, harmonious, stableBalanced color schemeMatching halvesCentered balanced typePerfect mirror, radial symmetryCorporate wellness balanced brandsDynamic energetic brandsLowTimeless
4140AsymmetricalDynamicunbalanced, modern, dynamic, interestingBold accent placementContrasting weightsOff-center experimentalIntentional imbalance, visual tensionCreative modern art fashionTraditional stable corporateMediumModern
4241Mascot ModernCharactersimplified mascot, flat character, friendlyBright character colorsSupporting brand colorsRounded friendly sansFlat design mascot, simple shapesTech apps startups modern food brandsSerious luxury traditionalMedium2015-Present
4342MonolineMinimalsingle line weight, consistent, cleanSingle color typicallyMonochromaticMatching weight typefaceUniform stroke, no weight variationCoffee shops boutiques craft brandsBold impactful industrialLowModern
4443LetterformTypographysingle letter, initial, bold statementBrand primary colorBackground contrastCustom letter designOne letter, modified, distinctivePersonal brands design studios agenciesMulti-initial brands corporationsMediumClassic
4544Wordmark ScriptTypographyhandwritten, signature, personal, elegant#000000 or goldMinimal supportingCustom script typefaceFlowing, connected, signature-likeFashion designers personal brandsCorporate tech industrialMediumTimeless
4645Crest/HeraldicTraditionalcoat of arms, royal, established, heritage#1E3A8A #8B0000 #FFD700Traditional regal colorsSerif blackletterShield, crown, banners, symbolsUniversities sports teams luxury brandsModern casual startupsHighClassic
4746CircularShaperound, infinite, complete, unifiedEnclosed paletteInternal colorsCurved or circular typeFull circle, badge-like, containedGlobal brands apps communitiesAngular sharp brandsMediumTimeless
4847HexagonalShapemodern, tech, honeycomb, structuredTech-forward colorsGeometric accentModern geometric sansSix-sided, tessellating, tech feelTech blockchain chemical scienceTraditional organic naturalMediumModern
4948Dynamic MarkMotionmovement, speed, progress, forwardEnergetic warm colorsMotion blur colorsItalic or forward-leaningMotion lines, implied movementSports logistics transportationStatic calm wellnessMediumModern
5049Eco/SustainableValuesgreen, sustainable, recycling, earth-friendly#228B22 #8FBC8F #2E8B57Natural greens brownsOrganic rounded typefaceLeaf, recycle, earth, natural elementsEco brands organic sustainable businessLuxury industrial chemicalMedium2000s-Present
5150Healthcare/MedicalIndustrytrust, care, health, professional#0077B6 #00A896 #FFFFFFCalming blues greensClean professional sansCross, heart, human figures, careHospitals clinics health wellnessEntertainment gaming fashionMediumClassic
5251Legal/FinancialIndustrytrust, stability, establishment, serious#003366 #1E3A8A #4A5568Navy blue conservativeTraditional serifScales, pillars, shields, professionalLaw firms banks financial servicesPlayful creative casualLowClassic
5352Food/RestaurantIndustryappetizing, warm, inviting, delicious#DC2626 #F97316 #CA8A04Warm appetizing colorsFriendly readable typeUtensils, chef hat, food imageryRestaurants cafes food deliveryTech healthcare professionalMediumVarious
5453Real EstateIndustryhome, trust, growth, property#0F766E #0369A1 #000000Blues greens professionalClean professional sansHouse, roof, key, door imageryProperty agencies home servicesEntertainment gaming techMediumClassic
5554EducationIndustryknowledge, growth, trust, achievement#4F46E5 #7C3AED #059669Blues purples greensClear readable typefaceBook, cap, torch, learning symbolsSchools universities edtechEntertainment luxury consumerMediumClassic
5655Music/EntertainmentIndustrydynamic, creative, expressive, bold#7C3AED #EC4899 #F59E0BVibrant expressive colorsBold display typefaceSound waves, notes, dynamic shapesLabels studios streaming venuesCorporate healthcare financialMediumVarious