57 lines
13 KiB
CSV
57 lines
13 KiB
CSV
No,Style Name,Category,Keywords,Primary Colors,Secondary Colors,Typography,Effects,Best For,Avoid For,Complexity,Era
|
|
1,Minimalist,General,"clean, simple, essential, whitespace, geometric, modern",#000000 #FFFFFF #F5F5F5,Single accent only,Sans-serif thin weight,"None, sharp edges, high contrast",Tech startups SaaS apps professional services,Playful brands children entertainment,Low,2010s-Present
|
|
2,Wordmark,Typography,"logotype, text-only, custom lettering, brand name",Brand-specific,Monochromatic,Custom modified typeface,"Kerning adjustments, ligatures",Established brands name recognition,Complex names visual-heavy industries,Low,Classic
|
|
3,Lettermark,Typography,"monogram, initials, abbreviated, compact",Brand-specific usually 2 colors,Minimal accent,Bold geometric sans-serif,"Interlocking letters, negative space",Long company names professional firms,Consumer brands needing recognition,Medium,Classic
|
|
4,Pictorial Mark,Symbol,"icon, image, symbol, standalone graphic",Brand-specific,Supporting colors,Paired with wordmark,"Clean lines, scalable shapes",Recognizable brands global companies,Startups unknown brands,Medium,Classic
|
|
5,Abstract Mark,Symbol,"geometric, non-representational, unique shape",Bold vibrant colors,Gradient or flat,Modern sans-serif pairing,"Gradients, 3D effects, flat design",Tech companies differentiating brands,Traditional industries,Medium,Modern
|
|
6,Mascot,Illustrated,"character, cartoon, friendly, approachable",Warm vibrant palette,Multiple supporting colors,Rounded friendly typeface,"Illustrated, expressions, poses",Food brands sports teams children products,Luxury finance professional services,High,Various
|
|
7,Emblem,Badge,"seal, crest, enclosed, official",#1E3A8A #FFD700 #000000,Metallic accents,Serif or gothic typeface,"Banners, shields, circular frame",Universities government traditional brands,Modern tech startups,High,Classic
|
|
8,Combination Mark,Hybrid,"icon + text, versatile, complete",Brand-specific,Coordinated palette,Balanced with icon,"Lockup variations, responsive",New brands versatile applications,Simple recognition needs,Medium,Various
|
|
9,Vintage/Retro,Aesthetic,"nostalgic, heritage, classic, established",#8B4513 #F5DEB3 #2F4F4F,Muted earth tones,Serif script or slab serif,"Distressed, worn, textured",Craft brands heritage products artisan goods,Modern tech forward brands,Medium,1920s-1970s
|
|
10,Art Deco,Aesthetic,"geometric, elegant, 1920s, glamorous",#FFD700 #000000 #1C1C1C,Metallic gold silver,Geometric display typeface,"Sharp angles, symmetry, luxury feel",Luxury hotels fashion high-end products,Budget casual brands,High,1920s-1930s
|
|
11,Hand-Drawn,Illustrated,"organic, authentic, imperfect, artisan",Earth tones warm colors,Natural palette,Script or hand-lettered,"Sketched, brush strokes, uneven lines",Artisan products bakeries creative brands,Corporate tech professional,Medium,Timeless
|
|
12,Geometric,Modern,"shapes, mathematical, precise, structured",Bold primary colors,Contrasting accent,Geometric sans-serif,"Clean angles, perfect shapes, symmetry",Tech architecture modern brands,Organic natural brands,Low,Modern
|
|
13,Gradient,Modern,"color transition, vibrant, dynamic, dimensional",Multi-color spectrum,Smooth transitions,Modern sans-serif,"Color flow, blur effects, 3D depth",Tech apps social media modern brands,Traditional conservative industries,Medium,2015-Present
|
|
14,Flat Design,Modern,"2D, solid colors, no shadows, minimal",Bright solid colors,Limited palette 3-4 max,Clean sans-serif,"No gradients, no shadows, simple shapes",Apps websites digital products,Luxury traditional premium,Low,2010s-Present
|
|
15,3D/Isometric,Modern,"dimensional, perspective, layered, technical",Cool tech colors,Highlight shadows,Modern geometric,"Depth, shadows, highlights, perspective",Tech gaming architecture firms,Simple classic brands,High,2018-Present
|
|
16,Negative Space,Clever,"hidden element, dual meaning, optical illusion",Usually 2 colors max,High contrast pairs,Clean readable font,"Clever cutouts, figure-ground reversal",Creative agencies clever brands,Straightforward industries,Medium,Timeless
|
|
17,Line Art,Minimal,"outline, single weight, continuous, elegant",#000000 or single color,Monochromatic,Thin weight sans-serif,"Stroke only, no fills, continuous lines",Fashion beauty boutique brands,Bold energetic brands,Low,Modern
|
|
18,Neon/Glow,Aesthetic,"vibrant, electric, nightlife, digital",#FF00FF #00FFFF #39FF14,Dark backgrounds,Bold display typeface,"Glow effect, light emission, bright",Entertainment nightlife gaming,Corporate healthcare traditional,Medium,1980s/Modern
|
|
19,Brutalist,Bold,"raw, stark, bold, anti-design",#FF0000 #0000FF #FFFF00 #000000,Primary colors only,Heavy bold sans-serif,"No effects, raw, bold blocks",Art creative counter-culture tech blogs,Conservative corporate healthcare,Low,1950s/2020s Revival
|
|
20,Luxury/Premium,Aesthetic,"elegant, sophisticated, high-end, refined",#000000 #FFFFFF #FFD700,Gold silver metallics,Elegant serif thin sans,"Foil, emboss, minimal, premium feel",Fashion jewelry luxury real estate,Budget mass-market casual,Medium,Timeless
|
|
21,Playful/Fun,Aesthetic,"colorful, whimsical, energetic, youthful",Rainbow bright palette,Multi-color variety,Rounded bubbly typeface,"Bouncy, irregular, decorative elements",Children brands toys entertainment,Serious finance legal medical,Medium,Various
|
|
22,Corporate/Professional,Business,"trustworthy, stable, serious, established",#003366 #666666 #FFFFFF,Conservative blues grays,Clean professional sans,"Subtle, refined, balanced",Financial legal consulting corporate,Creative entertainment youth,Low,Classic
|
|
23,Tech/Digital,Industry,"modern, innovative, forward, digital",#0080FF #00D4FF #6366F1,Gradient tech colors,Geometric modern sans,"Circuit, pixel, data visualization",Technology startups software apps,Traditional handmade artisan,Medium,Modern
|
|
24,Organic/Natural,Aesthetic,"flowing, nature, sustainable, eco",#228B22 #8B4513 #87CEEB,Earth tones greens,Organic flowing typeface,"Leaf, water, natural textures",Eco brands wellness organic food,Industrial tech urban,Medium,Timeless
|
|
25,Swiss/International,Design,"grid-based, rational, clean, functional",#000000 #FFFFFF neutral,Minimal color use,Helvetica style sans-serif,"Grid alignment, mathematical spacing",Corporate design professional,Decorative playful brands,Low,1950s-Present
|
|
26,Bauhaus,Design,"geometric, functional, primary colors, modernist",#FF0000 #FFFF00 #0000FF #000000,Primary colors only,Geometric sans-serif,"Circles squares triangles, functional",Architecture design schools modern brands,Traditional ornate decorative,Medium,1920s-1930s
|
|
27,Grunge,Aesthetic,"distressed, rough, textured, alternative",Dark muted colors,Earth tones blacks,Distressed or stencil type,"Scratched, worn, dirty textures",Music alternative fashion street brands,Luxury corporate clean,Medium,1990s
|
|
28,Watercolor,Artistic,"soft, artistic, fluid, organic",Soft pastel washes,Blended transitions,Script or delicate serif,"Paint bleeding, soft edges, artistic",Art galleries wedding florists beauty,Tech corporate industrial,High,Artistic
|
|
29,Monogram Luxury,Typography,"intertwined initials, fashion, heritage",#000000 #FFD700 #FFFFFF,Gold black combinations,Custom serif letterforms,"Interlocking, overlapping, refined",Fashion houses luxury brands hotels,Casual budget consumer,Medium,Classic
|
|
30,Vintage Badge,Retro,"circular, heritage, authentic, craft",#8B4513 #2F4F4F #D4AF37,Muted vintage palette,Serif or slab serif,"Banners, stars, established dates",Breweries coffee shops craft brands,Modern minimalist tech,High,1900s-1950s
|
|
31,Responsive/Adaptive,Modern,"scalable, flexible, multi-format",Brand-specific,Consistent across sizes,Legible at all sizes,"Multiple lockups, favicon version",Digital-first brands multi-platform,Print-only traditional,Medium,2015-Present
|
|
32,Motion-Ready,Digital,"animated, dynamic, kinetic, digital",Vibrant animated-friendly,Colors that transition well,Sans-serif legible in motion,"Designed for animation, morphing shapes",Digital brands apps social media,Static print-only brands,High,2018-Present
|
|
33,Duotone,Modern,"two-color, high contrast, bold, graphic",Two contrasting colors,No additional colors,Bold sans-serif,"Two-color overlay, high contrast",Graphic design music modern brands,Multi-color needs complex imagery,Low,2016-Present
|
|
34,Split/Fragmented,Experimental,"broken, deconstructed, modern, artistic",Bold contrasting,Highlight fragments,Modern experimental type,"Sliced, separated, glitch-like",Creative agencies art design studios,Conservative traditional corporate,High,2018-Present
|
|
35,Outline/Stroke,Minimal,"hollow, transparent, modern, light",Single color or gradient,Background contrast,Matching weight typeface,"Stroke only, no fill, see-through",Fashion tech modern minimal brands,Bold impactful needs,Low,Modern
|
|
36,Stamp/Seal,Vintage,"official, authentic, approved, certified",#8B0000 #000080 #006400,Ink-like colors,Bold condensed typeface,"Circular, aged, ink texture",Artisan coffee postal craft brands,Modern digital tech,Medium,Classic
|
|
37,Calligraphic,Typography,"flowing, elegant, hand-written, artistic",#000000 gold metallics,Minimal accent colors,Custom calligraphy,"Flourishes, swashes, elegant strokes",Wedding luxury fashion beauty,Tech corporate industrial,High,Timeless
|
|
38,Pixel Art,Digital,"8-bit, retro gaming, nostalgic, digital",Bright limited palette,Classic game colors,Pixel or blocky typeface,"Pixelated, grid-based, retro game feel",Gaming retro apps indie games,Luxury professional corporate,Medium,1980s Revival
|
|
39,Symmetrical,Balanced,"mirror, balanced, harmonious, stable",Balanced color scheme,Matching halves,Centered balanced type,"Perfect mirror, radial symmetry",Corporate wellness balanced brands,Dynamic energetic brands,Low,Timeless
|
|
40,Asymmetrical,Dynamic,"unbalanced, modern, dynamic, interesting",Bold accent placement,Contrasting weights,Off-center experimental,"Intentional imbalance, visual tension",Creative modern art fashion,Traditional stable corporate,Medium,Modern
|
|
41,Mascot Modern,Character,"simplified mascot, flat character, friendly",Bright character colors,Supporting brand colors,Rounded friendly sans,"Flat design mascot, simple shapes",Tech apps startups modern food brands,Serious luxury traditional,Medium,2015-Present
|
|
42,Monoline,Minimal,"single line weight, consistent, clean",Single color typically,Monochromatic,Matching weight typeface,"Uniform stroke, no weight variation",Coffee shops boutiques craft brands,Bold impactful industrial,Low,Modern
|
|
43,Letterform,Typography,"single letter, initial, bold statement",Brand primary color,Background contrast,Custom letter design,"One letter, modified, distinctive",Personal brands design studios agencies,Multi-initial brands corporations,Medium,Classic
|
|
44,Wordmark Script,Typography,"handwritten, signature, personal, elegant",#000000 or gold,Minimal supporting,Custom script typeface,"Flowing, connected, signature-like",Fashion designers personal brands,Corporate tech industrial,Medium,Timeless
|
|
45,Crest/Heraldic,Traditional,"coat of arms, royal, established, heritage",#1E3A8A #8B0000 #FFD700,Traditional regal colors,Serif blackletter,"Shield, crown, banners, symbols",Universities sports teams luxury brands,Modern casual startups,High,Classic
|
|
46,Circular,Shape,"round, infinite, complete, unified",Enclosed palette,Internal colors,Curved or circular type,"Full circle, badge-like, contained",Global brands apps communities,Angular sharp brands,Medium,Timeless
|
|
47,Hexagonal,Shape,"modern, tech, honeycomb, structured",Tech-forward colors,Geometric accent,Modern geometric sans,"Six-sided, tessellating, tech feel",Tech blockchain chemical science,Traditional organic natural,Medium,Modern
|
|
48,Dynamic Mark,Motion,"movement, speed, progress, forward",Energetic warm colors,Motion blur colors,Italic or forward-leaning,"Motion lines, implied movement",Sports logistics transportation,Static calm wellness,Medium,Modern
|
|
49,Eco/Sustainable,Values,"green, sustainable, recycling, earth-friendly",#228B22 #8FBC8F #2E8B57,Natural greens browns,Organic rounded typeface,"Leaf, recycle, earth, natural elements",Eco brands organic sustainable business,Luxury industrial chemical,Medium,2000s-Present
|
|
50,Healthcare/Medical,Industry,"trust, care, health, professional",#0077B6 #00A896 #FFFFFF,Calming blues greens,Clean professional sans,"Cross, heart, human figures, care",Hospitals clinics health wellness,Entertainment gaming fashion,Medium,Classic
|
|
51,Legal/Financial,Industry,"trust, stability, establishment, serious",#003366 #1E3A8A #4A5568,Navy blue conservative,Traditional serif,"Scales, pillars, shields, professional",Law firms banks financial services,Playful creative casual,Low,Classic
|
|
52,Food/Restaurant,Industry,"appetizing, warm, inviting, delicious",#DC2626 #F97316 #CA8A04,Warm appetizing colors,Friendly readable type,"Utensils, chef hat, food imagery",Restaurants cafes food delivery,Tech healthcare professional,Medium,Various
|
|
53,Real Estate,Industry,"home, trust, growth, property",#0F766E #0369A1 #000000,Blues greens professional,Clean professional sans,"House, roof, key, door imagery",Property agencies home services,Entertainment gaming tech,Medium,Classic
|
|
54,Education,Industry,"knowledge, growth, trust, achievement",#4F46E5 #7C3AED #059669,Blues purples greens,Clear readable typeface,"Book, cap, torch, learning symbols",Schools universities edtech,Entertainment luxury consumer,Medium,Classic
|
|
55,Music/Entertainment,Industry,"dynamic, creative, expressive, bold",#7C3AED #EC4899 #F59E0B,Vibrant expressive colors,Bold display typeface,"Sound waves, notes, dynamic shapes",Labels studios streaming venues,Corporate healthcare financial,Medium,Various
|