english/.opencode/skills/copywriting/references/landing-page-copy.md

Landing Page Copy

Structure and templates for high-converting landing pages.

Above The Fold (Hero Section)

The first screen matters most. Include:

┌─────────────────────────────────────────────────┐
│                                                 │
│  [Pre-headline - optional credibility]          │
│                                                 │
│  HEADLINE: Promise the outcome                  │
│                                                 │
│  Subheadline: How or why (supporting detail)    │
│                                                 │
│  [Hero image/video]       [Primary CTA button]  │
│                                                 │
│  [Social proof snippet: "Join 10,000+ users"]   │
│                                                 │
└─────────────────────────────────────────────────┘

Headline Formulas

[Achieve outcome] without [pain]
The [adjective] way to [benefit]
[Benefit] in [timeframe]
Get [result]. [Handle objection].
[Do X] like [aspirational group]

Examples:

• Write emails that convert without sounding salesy
• The fastest way to build landing pages
• Double your leads in 30 days
• Get more clients. Spend less time selling.

Subheadline Formulas

[Product] helps [audience] [benefit] so they can [ultimate goal]
Even if [common objection]
Without [pain they expect]
The [only/first/fastest] [thing] that [benefit]

Examples:

• Our AI helps marketers write copy 10x faster so they can focus on strategy
• Even if you've never written a sales email before
• Without hiring expensive copywriters

Social Proof Section

Testimonials

"[Result achieved] in [timeframe]. [Emotional reaction]."
— [Name], [Title] at [Company]

Stats Bar

[10,000+] customers | [4.9/5] rating | [50M+] emails sent

Logo Cloud

"Trusted by teams at [Logo1] [Logo2] [Logo3]..."

Benefits Section

Use this structure:

[Benefit headline]
[1-2 sentence explanation]
[Optional: icon or image]

Write benefits, not features:

Feature	Benefit
"AI-powered"	"Writes copy in seconds"
"Cloud-based"	"Access from anywhere"
"Advanced analytics"	"Know exactly what's working"

How It Works Section

Step 1: [Action verb] → [Outcome]
Step 2: [Action verb] → [Outcome]
Step 3: [Action verb] → [Outcome]

Example:

Step 1: Connect your data → One-click setup
Step 2: Choose your template → AI writes your copy
Step 3: Launch your campaign → Start getting leads

FAQ Section

Address objections disguised as questions:

"How long does it take to see results?"
→ Answer + success story reference

"What if it doesn't work for my industry?"
→ Answer + social proof from similar industry

"Is there a contract?"
→ Answer + risk reversal

CTA Section Patterns

Primary CTA

[Action verb] + [benefit]
Get Started Free
Start Your Free Trial
Build Your First [Thing]

With Risk Reversal

[CTA button]
No credit card required. Cancel anytime.
30-day money-back guarantee.

With Urgency

[CTA button]
Limited time: Save 40% (ends Friday)
Only 17 spots left this month

Page Flow (Long-form)

1. Hero (problem → promise)
2. Pain points (agitate)
3. Solution intro
4. How it works
5. Benefits (3-5)
6. Social proof
7. Pricing/offer
8. FAQ (objections)
9. Final CTA

Conversion Boosters

• Specificity: "47% increase" > "big increase"
• Contrast: Before/after comparisons
• Scarcity: Limited spots, time, quantity
• Risk reversal: Guarantees, free trials
• Social proof: Numbers, logos, testimonials

Landing Page Checklist

• Headline promises clear outcome?
• Subheadline supports or explains?
• One primary CTA (repeated)?
• Benefits, not features?
• Social proof visible above fold?
• Objections addressed?
• Mobile-optimized?
• Page loads under 3 seconds?