english/.opencode/skills/copywriting/references/social-media-copy.md

Social Media Copy

Platform-specific templates and patterns.

Twitter/X

Character Limits

• Tweet: 280 characters
• Preview shown: ~140 characters (critical)

Thread Structure

Tweet 1 (Hook):
[Bold claim or curiosity gap]

Tweet 2-N (Body):
[Each tweet = one complete point]

Final Tweet (CTA):
[Action + reminder to follow/retweet]

High-Performing Patterns

Hot Take:

Unpopular opinion: [contrarian view]

Here's why 👇

Story Hook:

I [did X] and [unexpected result].

Here's what happened:

List Post:

[Number] things I wish I knew about [topic]:

1. [Point]
2. [Point]
...

Before/After:

[Time] ago: [painful state]
Today: [successful state]

What changed:

Twitter Tips

• First 140 characters = hook
• Line breaks = readability
• No hashtags (usually)
• Questions drive replies
• Controversy (tasteful) drives engagement

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LinkedIn

Character Limits

• Post: 3,000 characters
• "See more" appears after ~210 characters

Structure

[Hook line - must grab attention]
[Second hook line]

[Story or insight - keep paragraphs short]

[Lesson/takeaway]

[Question or CTA]

---
[Optional: hashtags at bottom, max 3-5]

High-Performing Patterns

Humble Brag:

I almost didn't post this.

Last week, [achievement].

But here's what nobody talks about:
[The struggle behind it]

Key lesson: [insight]

Contrarian:

Stop saying [common advice].

Here's why it's wrong for most people:
[Explanation]

Story:

[Start with dramatic moment]

Let me back up.

[Context]

[What happened]

[The lesson]

LinkedIn Tips

• First 2 lines = everything
• Stories outperform tips
• Personal > professional
• Avoid links in posts (kills reach)
• Engage in comments for 30 min after posting

---

Instagram

Caption Structure

[Hook - first line visible]
.
.
.
[Story/value]

[CTA: Comment, save, share]

.
.
.
[Hashtags - 15-30, relevant]

Caption Hooks

Stop scrolling if you [pain point]
This changed everything for me
Nobody talks about this but...
The truth about [topic]

Instagram Tips

• First line = hook (before "more")
• Use line breaks for readability
• CTA: Ask for saves, shares, comments
• Hashtags in caption or first comment

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TikTok/Reels

Hook (First 1-3 seconds)

"Here's why you're [failing at X]"
"The [thing] nobody's talking about"
"I tested [X] for 30 days"
"Stop doing [X] immediately"
"This will change how you [X]"

Script Structure (15-60 sec)

[0-3s] Hook
[3-20s] Problem/setup
[20-45s] Solution/reveal
[45-60s] CTA

Overlay Text

[Attention-grabbing text on screen]
- Keep it short (2-5 words)
- High contrast colors
- Top 1/3 of frame

---

Universal Social Patterns

Engagement Drivers

• Questions that invite opinions
• Controversial (but defensible) takes
• Specific numbers and results
• Before/after transformations
• Behind-the-scenes content

What to Avoid

• Generic motivational quotes
• Excessive hashtags
• Links in posts (except Twitter)
• All caps (looks spammy)
• Being salesy without value

Content Ratio

80% value (teach, entertain, inspire)
20% promotion (offers, launches)

Platform Comparison

Platform	Tone	Length	Best For
Twitter/X	Punchy, opinionated	Short threads	Hot takes, insights
LinkedIn	Professional, personal	Medium-long	Stories, credibility
Instagram	Visual, lifestyle	Medium	Community, brand
TikTok	Raw, fast, trendy	Short	Awareness, virality