33 lines
1.1 KiB
Markdown
33 lines
1.1 KiB
Markdown
# Copy Enhancement Workflow
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Analyze existing copy issues and enhance for better performance.
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## When to Use
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- User reports copy problems (unclear messaging, low engagement, weak CTAs)
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- Content needs polish without complete rewrite
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- Quick improvements to existing marketing materials
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## Workflow Steps
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1. **Screenshots provided** → Use `ck:ai-multimodal` skill to analyze and describe issues in detail
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2. **Videos provided** → Use `ck:ai-multimodal` video-analysis to extract relevant copy issues
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3. **Scout codebase** → `/ck:scout ext` (preferred) or `/ck:scout` to find files needing enhancement
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4. **Implement** → Use `fullstack-developer` agent to write enhanced copy into code files
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## Enhancement Checklist
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- [ ] Headlines grab attention (4-U formula)
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- [ ] Benefits lead, features follow
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- [ ] CTAs clear and action-oriented
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- [ ] Social proof present
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- [ ] Objections addressed
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- [ ] Reading level appropriate (Grade 6-8)
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- [ ] Mobile-friendly formatting
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## Related References
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- `workflow-cro.md` - Full CRO framework
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- `copy-formulas.md` - AIDA, PAS, BAB structures
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- `headline-templates.md` - Headline patterns
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