13 KiB
13 KiB
| 1 | No | Deliverable | Category | Keywords | Description | Dimensions | File Format | Logo Placement | Color Usage | Typography Notes | Mockup Context | Best Practices | Avoid |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2 | 1 | Primary Logo | Core Identity | logo main primary brand mark | Main logo used as primary brand identifier | Vector scalable | SVG AI EPS PNG | Center prominent | Full color palette | Primary typeface | Clean background product shots | Ensure clear space maintain proportions | Distortion crowding busy backgrounds |
| 3 | 2 | Logo Variations | Core Identity | logo alternate secondary horizontal vertical | Alternative logo formats for different applications | Vector scalable | SVG AI EPS PNG | Context dependent | Mono color reverse | Consistent with primary | Various application contexts | Create horizontal vertical stacked icon versions | Inconsistent modifications unauthorized changes |
| 4 | 3 | Business Card | Stationery | namecard card contact professional | Professional contact card with brand identity | 3.5x2 inches 85x55mm | PDF AI print-ready | Front center or corner | Primary secondary colors | Name title contact details | Marble wood desk surface | Premium paper stock spot UV foil | Cluttered design too many fonts cheap paper |
| 5 | 4 | Letterhead | Stationery | letter paper document official | Branded document paper for official correspondence | A4 Letter size | PDF AI Word template | Top header or corner | Subtle brand colors | Body text headers | Flat lay with pen envelope | Consistent margins proper hierarchy | Overpowering logo excessive graphics |
| 6 | 5 | Envelope | Stationery | envelope mail correspondence | Branded envelopes for business mail | DL C4 C5 sizes | PDF AI print-ready | Flap or front corner | Primary brand color | Return address company name | Stacked with letterhead cards | Match letterhead design system | Misaligned printing poor paper quality |
| 7 | 6 | Folder | Stationery | folder presentation document holder | Presentation folder for documents | A4 Letter pocket folder | PDF AI die-cut template | Front cover spine | Full brand colors | Company tagline contact | Business documents inside | Pockets die-cuts premium finish | Flimsy material poor construction |
| 8 | 7 | Notebook | Stationery | notebook journal notepad branded | Branded notebooks for employees or gifts | A5 A6 sizes | Print cover design | Front cover emboss | Cover in brand colors | Logo minimal text | Desk flat lay with pen | Quality binding emboss or deboss | Cheap paper poor binding |
| 9 | 8 | Pen | Promotional | pen writing instrument promo | Branded pens for promotional use | Standard pen dimensions | Vector for print | Barrel clip | Limited color 1-2 | Logo only or tagline | Product shot lifestyle | Quality mechanism smooth writing | Cheap mechanism poor print |
| 10 | 9 | ID Badge | Security Access | badge identification employee pass | Employee identification and access card | CR80 86x54mm | PDF AI template | Center or top | Photo area brand colors | Name department title | Lanyard neck office setting | Clear photo area security features | Poor photo quality cluttered design |
| 11 | 10 | Lanyard | Security Access | lanyard neck strap badge holder | Neck strap for ID badges | 20-25mm width | Vector repeat pattern | Continuous pattern | Primary brand color | Logo repeated or continuous | Worn with badge professional | Quality material comfortable width | Scratchy material cheap clips |
| 12 | 11 | Access Card | Security Access | key card rfid access control | Electronic access control card | CR80 standard | PDF AI template | One side or both | Minimal brand colors | Card number access level | Security context door reader | Functional design clear hierarchy | Security info visible cluttered |
| 13 | 12 | Reception Signage | Office Environment | lobby reception wall sign 3D | Main reception area brand signage | Custom based on wall | 3D fabrication files | Center of wall | Backlit or dimensional | Logo only or with tagline | Modern office lobby interior | Backlit LED brushed metal acrylic | Poor lighting cheap materials dim |
| 14 | 13 | Wayfinding Signage | Office Environment | directional signs navigation office | Interior navigation and directional signs | Various sizes | AI vector templates | Consistent placement | Secondary palette | Clear readable fonts | Hallway corridor office | Consistent system clear hierarchy | Inconsistent styles poor visibility |
| 15 | 14 | Meeting Room Signs | Office Environment | conference room name plate door | Meeting room identification signs | A5 A6 custom | AI templates | Center or left | Accent colors | Room name capacity | Glass door or wall mounted | Digital or static consistent style | Hard to read small text |
| 16 | 15 | Wall Graphics | Office Environment | mural wall art brand values | Large scale wall murals and graphics | Wall dimensions | Large format print | Full wall coverage | Full palette gradients | Mission values quotes | Open office space | Inspiring messaging quality install | Peeling edges poor resolution |
| 17 | 16 | Window Graphics | Office Environment | glass frosted privacy film | Frosted or printed window graphics | Window dimensions | Vector cut files | Privacy zones branding | Frosted with logo | Minimal text | Glass partitions entrance | Privacy function brand presence | Blocking natural light cluttered |
| 18 | 17 | Desk Accessories | Office Environment | desk organizer mousepad coaster | Branded desk items for employees | Various sizes | Print-ready files | Product surface | Subtle branding | Logo tagline | Desktop lifestyle shot | Useful quality materials | Purely decorative poor quality |
| 19 | 18 | Polo Shirt | Apparel | polo uniform employee clothing | Branded polo shirts for staff | S M L XL XXL | Embroidery vector | Left chest back | Garment brand colors | Logo small embroidered | Folded or worn lifestyle | Quality fabric embroidery | Cheap fabric poor embroidery |
| 20 | 19 | T-Shirt | Apparel | tshirt casual staff event | Casual branded t-shirts | S M L XL XXL | Screen print vector | Center chest back | Limited colors 1-3 | Logo tagline graphic | Flat lay or worn model | Quality cotton proper sizing | Cheap material design too large |
| 21 | 20 | Cap Hat | Apparel | cap hat headwear baseball | Branded caps and hats | One size adjustable | Embroidery vector | Front center | 1-2 colors embroidery | Logo small | Product shot worn | Quality embroidery structured cap | Cheap construction poor embroidery |
| 22 | 21 | Jacket | Apparel | jacket outerwear coat uniform | Branded jackets for outdoor staff | S M L XL XXL | Embroidery vector | Left chest back | Garment brand colors | Logo department | Lifestyle outdoor shot | Quality material practical design | Impractical poor quality |
| 23 | 22 | Apron | Apparel | apron uniform service hospitality | Branded aprons for service staff | Standard adjustable | Screen print embroidery | Center chest | Workwear colors | Logo business name | Hospitality setting | Durable material functional pockets | Poor material impractical design |
| 24 | 23 | Tote Bag | Promotional | bag shopping eco reusable | Branded reusable shopping bags | Various sizes | Screen print vector | Center both sides | 1-2 colors typically | Logo tagline | Lifestyle shopping context | Quality canvas sturdy handles | Cheap material weak handles |
| 25 | 24 | Paper Bag | Promotional | shopping bag retail paper | Retail paper shopping bags | Small medium large | Print template | Side and front | Full color or kraft | Logo website | Retail product context | Quality paper rope or ribbon handles | Cheap paper weak handles |
| 26 | 25 | Gift Box | Promotional | packaging box gift premium | Premium gift packaging boxes | Various sizes | Die-cut templates | Lid or all sides | Brand colors patterns | Logo minimal text | Unboxing product shot | Quality board magnetic closure | Cheap cardboard poor construction |
| 27 | 26 | USB Drive | Promotional | flash drive storage tech promo | Branded USB flash drives | Standard USB size | Print area template | Drive surface | Limited 1-2 colors | Logo only | Product shot tech context | Quality drive sufficient storage | Cheap mechanism low storage |
| 28 | 27 | Water Bottle | Promotional | bottle drink drinkware hydration | Branded water bottles | 500ml 750ml 1L | Print wrap template | Wrap or pad print | Bottle brand colors | Logo tagline | Lifestyle fitness outdoor | Quality insulated BPA-free | Cheap plastic leaking poor insulation |
| 29 | 28 | Mug Cup | Promotional | mug cup drinkware coffee | Branded mugs and cups | Standard 11oz 15oz | Sublimation vector | Wrap or one side | Full color sublimation | Logo tagline graphic | Lifestyle office desk | Quality ceramic dishwasher safe | Cheap material poor print durability |
| 30 | 29 | Umbrella | Promotional | umbrella rain promotional | Branded umbrellas | Standard compact golf | Panel print template | Panels or handle | Limited panel colors | Logo repeated | Lifestyle rainy weather | Quality mechanism wind resistant | Cheap mechanism breaks easily |
| 31 | 30 | Car Sedan | Vehicle | company car sedan branding | Sedan vehicle branding wrap | Vehicle template | Vehicle wrap template | Doors hood trunk | Partial or full wrap | Logo contact URL | Side angle motion blur | Professional installation quality vinyl | Amateur install bubbles peeling |
| 32 | 31 | Van | Vehicle | delivery van transport branding | Van and delivery vehicle branding | Vehicle template | Vehicle wrap template | All sides back | Bold visible colors | Logo contact services | Street delivery context | Maximum visibility contact info | Cluttered hard to read |
| 33 | 32 | Truck | Vehicle | truck lorry freight branding | Large truck and lorry branding | Vehicle template | Large format wrap | Sides rear trailer | High contrast visible | Logo contact large scale | Highway road context | High visibility fleet consistency | Inconsistent fleet poor visibility |
| 34 | 33 | Social Media Profile | Digital | avatar profile picture social | Social media profile pictures | Various platform sizes | PNG JPG optimized | Center crop safe | Simplified for small | Logo icon only | Platform context preview | Recognizable at small size | Too detailed loses clarity |
| 35 | 34 | Social Media Cover | Digital | banner cover header social | Social media cover and header images | Platform specific sizes | PNG JPG optimized | Safe zone placement | Full brand expression | Tagline campaign message | Platform context preview | Platform-specific safe zones | Text in unsafe crop zones |
| 36 | 35 | Email Signature | Digital | email signature footer contact | Professional email signature | 600px max width | HTML responsive | Left aligned | Limited colors web-safe | Name title contact links | Email client preview | Responsive clean links | Images blocked heavy files |
| 37 | 36 | Website Favicon | Digital | favicon browser icon tab | Browser tab icon | 16x16 32x32 ICO | ICO PNG SVG | Centered square | Simplified colors | Icon only | Browser tab context | Recognizable at tiny size | Too complex loses form |
| 38 | 37 | PowerPoint Template | Digital | presentation slides deck | Branded presentation templates | 16:9 4:3 widescreen | PPTX template | Footer header title | Full brand system | Heading body fonts | Presentation meeting context | Master slides consistent layouts | Inconsistent slides poor hierarchy |
| 39 | 38 | Document Template | Digital | word document letterhead template | Branded document templates | A4 Letter | DOCX template | Header footer | Subtle consistent | Body heading styles | Document printed digital | Easy to use consistent | Hard to edit breaks formatting |
| 40 | 39 | Invoice Template | Digital | invoice billing financial document | Branded invoice templates | A4 Letter | PDF XLSX template | Header corner | Professional minimal | Clear hierarchy amounts | Financial context payment | Clear totals payment details | Confusing layout unclear totals |
| 41 | 40 | Packaging Box | Product | product box retail package | Product packaging boxes | Product specific | Dieline templates | Principal display panel | Retail appeal | Product name features | Retail shelf context | Stand out shelf appeal | Lost among competitors bland |
| 42 | 41 | Packaging Label | Product | label sticker product tag | Product labels and stickers | Various sizes | Vector dieline | Product surface | Brand compliant | Product required info | Applied to product | Regulatory compliant appealing | Missing required info poor adhesion |
| 43 | 42 | Product Tag | Product | hang tag swing tag retail | Hang tags and swing tags | Standard custom sizes | Die-cut template | Front centered | Brand colors | Product price info | Attached to product | Quality card stock string | Cheap card tears easily |
| 44 | 43 | Retail Display | Product | POP display stand retail | Point of purchase displays | Custom dimensions | Structural design | Display surfaces | Bold attention-getting | Brand product promo | Retail store context | Sturdy eye-catching | Flimsy unstable falls apart |
| 45 | 44 | Trade Show Booth | Events | exhibition stand booth display | Trade show booth design | 10x10 10x20 custom | Large format print | Backdrop walls | Bold visible colors | Company key messages | Exhibition hall context | Professional portable modular | Cheap materials hard to assemble |
| 46 | 45 | Banner Stand | Events | roll up pull up banner | Retractable banner stands | 80x200cm standard | Large format print | Full height center | Bold readable | Key message CTA | Event lobby entrance | Quality print mechanism | Flimsy curling edges poor mechanism |
| 47 | 46 | Table Cover | Events | tablecloth throw event | Branded table covers | 6ft 8ft standard | Fabric print | Front and sides | Full brand expression | Logo tagline contact | Event booth table | Wrinkle-resistant fitted | Wrinkles cheap fabric poor fit |
| 48 | 47 | Backdrop | Events | media wall step repeat backdrop | Event backdrops and media walls | Custom event size | Large format print | Repeat pattern logo | Limited colors works on camera | Logo repeated pattern | Event photo opportunity | Photo-friendly repeat pattern | Random placement looks awkward |
| 49 | 48 | Name Badge Event | Events | event badge conference delegate | Event name badges | CR80 custom sizes | Template design | Top with logo | Event brand colors | Name company title | Conference event context | Clear name large enough | Name too small hard to read |
| 50 | 49 | Lanyard Event | Events | event lanyard conference sponsor | Event branded lanyards | 20-25mm width | Repeat pattern | Continuous or repeat | Event sponsor colors | Event name sponsors | Worn at event | Quality material sponsor visibility | Scratchy poor print quality |
| 51 | 50 | Certificate | Documents | certificate award achievement | Achievement and recognition certificates | A4 Letter | Print template | Top header | Gold premium accents | Achievement details | Framed or presented | Premium paper emboss seal | Cheap paper looks unofficial |