96 lines
1.7 KiB
Markdown
96 lines
1.7 KiB
Markdown
# CIP Deliverable Guide
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## Core Identity
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### Primary Logo
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- Vector format (SVG, AI, EPS)
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- Clear space rules defined
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- Scalable from favicon to billboard
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### Logo Variations
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- Horizontal, vertical, stacked
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- Icon/symbol only
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- Monochrome versions (black, white, reversed)
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## Stationery Set
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### Business Card
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- Standard: 3.5x2 inches / 85x55mm
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- Premium paper stock (300-400gsm)
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- Finishes: matte, spot UV, foil, emboss
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### Letterhead
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- A4 or Letter size
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- Header area for logo/contact
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- Digital and print versions
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### Envelope
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- DL, C4, C5 sizes
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- Logo on flap or front
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- Return address styling
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## Office Environment
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### Reception Signage
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- 3D dimensional letters
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- Backlit LED options
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- Materials: acrylic, metal, wood
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### Wayfinding System
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- Consistent icon system
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- Clear hierarchy
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- ADA compliance
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### Wall Graphics
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- Mission/values displays
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- Large-scale murals
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- Window frosting
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## Apparel
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### Polo Shirt
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- Embroidery preferred
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- Left chest placement
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- Quality fabric (pique cotton)
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### Uniforms
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- Department color coding
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- Name badge integration
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- Safety requirements if applicable
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## Vehicle Branding
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### Car/Sedan
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- Door panel branding
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- Partial or full wrap
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- Contact information visible
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### Fleet Vehicles
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- Consistent design across fleet
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- High visibility contact details
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- Professional installation
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## Digital Assets
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### Social Media
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- Profile pictures (icon version)
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- Cover images (platform-specific)
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- Post templates
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### Email Signature
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- HTML responsive
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- Max 600px width
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- Essential contact only
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## Events & Promotional
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### Trade Show Booth
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- Modular design
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- Easy assembly
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- Key messaging visible
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### Promotional Items
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- Quality over quantity
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- Useful items preferred
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- Brand colors prominent
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