141 lines
3.2 KiB
Markdown
141 lines
3.2 KiB
Markdown
# Headline Templates
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50+ proven headline patterns for high conversion.
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## How-To Headlines
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```
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How to [achieve X] without [pain Y]
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How to [achieve X] in [timeframe]
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How to [achieve X] (even if [obstacle])
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How [person/company] [achieved X]
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How I [achieved X] in [timeframe]
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```
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**Examples:**
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- How to write emails that get replies without being pushy
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- How to lose 10 pounds in 30 days
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- How to land clients (even if you have no portfolio)
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## Number Headlines
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```
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[Number] ways to [achieve benefit]
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[Number] [things] every [audience] should know
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[Number] mistakes that [negative outcome]
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[Number] secrets to [desired outcome]
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The top [number] [things] for [outcome]
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```
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**Examples:**
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- 7 ways to double your email open rates
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- 5 mistakes that kill landing page conversions
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- The top 10 tools for remote teams
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## Question Headlines
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Are you making this [type] mistake?
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What if you could [benefit]?
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Do you [common struggle]?
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Why do [audience] [struggle with X]?
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Is [common belief] holding you back?
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```
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**Examples:**
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- Are you making this pricing mistake?
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- What if you could write copy in half the time?
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- Do you struggle to find clients?
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## Secret/Revelation Headlines
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```
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The secret to [desired outcome]
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The [surprising] truth about [topic]
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What [experts] won't tell you about [topic]
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[Number] little-known [things] that [benefit]
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The hidden [thing] behind [outcome]
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```
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**Examples:**
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- The secret to landing page conversions
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- The surprising truth about cold email
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- What gurus won't tell you about passive income
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## Negative Headlines
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```
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Why [common approach] doesn't work
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Stop [doing thing] (do this instead)
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[Number] reasons your [thing] isn't working
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The [thing] killing your [desired outcome]
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Don't [do X] until you [read/see this]
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```
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**Examples:**
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- Why discounting doesn't work
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- Stop writing long emails (do this instead)
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- 5 reasons your ads aren't converting
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## Command Headlines
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```
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[Verb] your [noun] in [timeframe]
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Get [benefit] without [pain]
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Start [action] today
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Discover the [thing] that [benefit]
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Join [number] [people] who [benefit]
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```
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**Examples:**
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- Double your revenue in 90 days
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- Get more leads without cold calling
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- Join 10,000+ marketers who save 5 hours/week
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## Comparison Headlines
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[X] vs [Y]: Which [outcome] faster?
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Why [A] beats [B] for [benefit]
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[Thing A] or [Thing B]? Here's the truth
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The difference between [success] and [failure]
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```
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**Examples:**
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- SEO vs Paid Ads: Which grows revenue faster?
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- Why webinars beat ebooks for lead gen
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## Guarantee Headlines
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```
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[Achieve X] or your money back
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[Benefit] guaranteed in [timeframe]
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The only [thing] that [guarantees outcome]
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```
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## Curiosity Gap Headlines
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```
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This [thing] changed everything for [audience]
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I was wrong about [topic]
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The [thing] nobody talks about
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What happened when I [did X]
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```
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## Headline Power Words
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**Urgency:** Now, Today, Immediately, Fast, Quick, Limited
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**Exclusivity:** Secret, Hidden, Little-known, Insider
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**Value:** Free, Bonus, Save, Discount, Proven
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**Results:** Guaranteed, Tested, Works, Results, Success
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**Emotion:** Amazing, Stunning, Incredible, Life-changing
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## Headline Checklist
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- [ ] Specific benefit clear?
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- [ ] Audience identified?
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- [ ] Urgency or curiosity?
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- [ ] Power word included?
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- [ ] Under 10 words ideal?
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- [ ] Read aloud—flows naturally?
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