50 lines
630 B
Markdown
50 lines
630 B
Markdown
# Copy Brief Template
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## Project Info
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| Field | Value |
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|-------|-------|
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| Project | |
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| Deliverable | |
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| Due Date | |
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| Writer | |
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## Audience
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**Who:**
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**Pain points:**
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**Goals:**
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**Awareness level:** (Unaware / Problem-aware / Solution-aware / Product-aware)
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## Copy Details
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**Type:** (headline / email / landing page / ad / social)
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**Tone:** (professional / casual / urgent / playful)
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**Length:**
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**Primary CTA:**
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## Key Messages
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1.
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2.
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3.
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## Proof Points
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-
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## Constraints
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- Must include:
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- Must avoid:
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- Brand voice notes:
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## Formula to Use
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[ ] AIDA [ ] PAS [ ] BAB [ ] 4Ps [ ] FAB
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## Success Metrics
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