85 lines
2.5 KiB
Markdown
85 lines
2.5 KiB
Markdown
# Copywriting Formulas
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25 formulas for persuasive slide copy.
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## Core Formulas
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### PAS (Problem-Agitate-Solution)
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**Use:** Problem slides, pain points
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**Components:** Problem → Agitate → Solution
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**Template:** "[Pain point]? Every [time frame], [consequence]. [Solution] fixes this."
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### AIDA (Attention-Interest-Desire-Action)
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**Use:** CTAs, closing slides
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**Components:** Attention → Interest → Desire → Action
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**Template:** "[Bold statement]. [Benefit detail]. [Social proof]. [CTA]."
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### FAB (Features-Advantages-Benefits)
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**Use:** Feature slides, product showcases
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**Components:** Feature → Advantage → Benefit
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**Template:** "[Feature] lets you [advantage], so you can [benefit]."
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### Cost of Inaction
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**Use:** Agitation slides, urgency
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**Components:** Status Quo → Loss → Time Decay
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**Template:** "Without [solution], you're losing [amount] every [timeframe]."
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### Before-After-Bridge
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**Use:** Transformation slides, case studies
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**Components:** Before → After → Bridge
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**Template:** "[Pain point before]. [Desired state after]. [Your solution] is the bridge."
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## Formula-to-Slide Mapping
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| Slide Type | Primary Formula | Emotion |
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|------------|-----------------|---------|
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| Title/Hook | AIDA, Hook | curiosity |
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| Problem | PAS, Agitate | frustration |
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| Cost/Risk | Cost of Inaction | fear |
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| Solution | FAB, BAB | hope |
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| Features | FAB | confidence |
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| Traction | Proof Stack | trust |
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| Social Proof | Testimonial | trust |
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| Pricing | Value Stack | confidence |
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| CTA | AIDA, Urgency | urgency |
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## Headline Patterns
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### Power Words
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- "Stop [bad thing]"
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- "Get [desired result] in [timeframe]"
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- "The [adjective] way to [action]"
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- "Why [audience] choose [product]"
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- "[Number] ways to [achieve goal]"
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### Contrast Patterns
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- "[Old way] is dead. Meet [new way]."
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- "Don't [bad action]. Instead, [good action]."
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- "From [pain point] to [benefit]."
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### Social Proof Patterns
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- "[Number]+ [users/companies] trust [product]"
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- "Join [notable company] and [notable company]"
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- "As seen in [publication]"
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## Search Commands
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```bash
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# Find formula for slide type
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python .opencode/skills/design-system/scripts/search-slides.py "problem agitation" -d copy
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# Get emotion-appropriate formula
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python .opencode/skills/design-system/scripts/search-slides.py "urgency cta" -d copy
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```
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## Quick Reference
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| Need | Use Formula |
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|------|------------|
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| Create urgency | Cost of Inaction, Scarcity |
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| Build trust | Social Proof, Testimonial |
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| Show value | FAB, Value Stack |
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| Drive action | AIDA, CTA |
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| Tell story | BAB, Story Arc |
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| Present data | Proof Stack |
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