223 lines
3.5 KiB
Markdown
223 lines
3.5 KiB
Markdown
# Social Media Copy
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Platform-specific templates and patterns.
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## Twitter/X
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### Character Limits
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- Tweet: 280 characters
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- Preview shown: ~140 characters (critical)
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### Thread Structure
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```
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Tweet 1 (Hook):
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[Bold claim or curiosity gap]
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Tweet 2-N (Body):
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[Each tweet = one complete point]
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Final Tweet (CTA):
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[Action + reminder to follow/retweet]
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```
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### High-Performing Patterns
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**Hot Take:**
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```
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Unpopular opinion: [contrarian view]
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Here's why 👇
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```
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**Story Hook:**
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```
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I [did X] and [unexpected result].
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Here's what happened:
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```
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**List Post:**
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```
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[Number] things I wish I knew about [topic]:
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1. [Point]
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2. [Point]
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...
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```
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**Before/After:**
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```
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[Time] ago: [painful state]
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Today: [successful state]
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What changed:
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```
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### Twitter Tips
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- First 140 characters = hook
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- Line breaks = readability
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- No hashtags (usually)
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- Questions drive replies
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- Controversy (tasteful) drives engagement
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---
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## LinkedIn
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### Character Limits
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- Post: 3,000 characters
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- "See more" appears after ~210 characters
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### Structure
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```
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[Hook line - must grab attention]
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[Second hook line]
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[Story or insight - keep paragraphs short]
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[Lesson/takeaway]
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[Question or CTA]
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---
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[Optional: hashtags at bottom, max 3-5]
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```
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### High-Performing Patterns
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**Humble Brag:**
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```
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I almost didn't post this.
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Last week, [achievement].
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But here's what nobody talks about:
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[The struggle behind it]
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Key lesson: [insight]
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```
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**Contrarian:**
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```
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Stop saying [common advice].
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Here's why it's wrong for most people:
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[Explanation]
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```
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**Story:**
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```
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[Start with dramatic moment]
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Let me back up.
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[Context]
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[What happened]
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[The lesson]
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```
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### LinkedIn Tips
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- First 2 lines = everything
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- Stories outperform tips
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- Personal > professional
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- Avoid links in posts (kills reach)
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- Engage in comments for 30 min after posting
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---
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## Instagram
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### Caption Structure
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```
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[Hook - first line visible]
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.
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[Story/value]
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[CTA: Comment, save, share]
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.
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[Hashtags - 15-30, relevant]
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```
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### Caption Hooks
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```
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Stop scrolling if you [pain point]
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This changed everything for me
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Nobody talks about this but...
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The truth about [topic]
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```
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### Instagram Tips
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- First line = hook (before "more")
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- Use line breaks for readability
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- CTA: Ask for saves, shares, comments
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- Hashtags in caption or first comment
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---
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## TikTok/Reels
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### Hook (First 1-3 seconds)
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```
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"Here's why you're [failing at X]"
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"The [thing] nobody's talking about"
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"I tested [X] for 30 days"
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"Stop doing [X] immediately"
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"This will change how you [X]"
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```
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### Script Structure (15-60 sec)
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```
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[0-3s] Hook
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[3-20s] Problem/setup
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[20-45s] Solution/reveal
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[45-60s] CTA
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```
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### Overlay Text
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```
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[Attention-grabbing text on screen]
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- Keep it short (2-5 words)
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- High contrast colors
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- Top 1/3 of frame
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```
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---
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## Universal Social Patterns
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### Engagement Drivers
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- Questions that invite opinions
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- Controversial (but defensible) takes
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- Specific numbers and results
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- Before/after transformations
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- Behind-the-scenes content
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### What to Avoid
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- Generic motivational quotes
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- Excessive hashtags
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- Links in posts (except Twitter)
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- All caps (looks spammy)
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- Being salesy without value
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### Content Ratio
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```
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80% value (teach, entertain, inspire)
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20% promotion (offers, launches)
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```
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## Platform Comparison
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| Platform | Tone | Length | Best For |
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|----------|------|--------|----------|
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| Twitter/X | Punchy, opinionated | Short threads | Hot takes, insights |
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| LinkedIn | Professional, personal | Medium-long | Stories, credibility |
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| Instagram | Visual, lifestyle | Medium | Community, brand |
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| TikTok | Raw, fast, trendy | Short | Awareness, virality |
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