english/.opencode/skills/copywriting/references/workflow-good.md

Quality Copy Workflow

Thorough copy development with research, planning, and execution.

When to Use

• High-stakes content (landing pages, sales pages, campaigns)
• Complex products/services requiring deep understanding
• Brand-critical messaging

Workflow Steps

1. Screenshots provided → Use ck:ai-multimodal skill for detailed context analysis
2. Videos provided → Use ck:ai-multimodal video-analysis for comprehensive context
3. Research → Spawn multiple researcher agents in parallel:
   • Competitor messaging analysis
   • Target audience insights
   • Industry best practices
   • Product/service details
4. Scout codebase → /ck:scout ext (preferred) or /ck:scout to find relevant files
5. Plan → Use planner agent to outline copy structure and strategy
6. Write → Use fullstack-developer agent to execute plan

Quality Checklist

• Research validates messaging direction
• Plan reviewed against user requirements
• Copy follows chosen formula (AIDA, PAS, etc.)
• Multiple headline options provided
• CTAs tested for clarity
• Social proof integrated
• Objections anticipated and addressed

Related References

• copy-formulas.md - Core copywriting structures
• headline-templates.md - Headline variations
• landing-page-copy.md - Page structure
• writing-styles.md - Voice and tone options