40 lines
1.4 KiB
Markdown
40 lines
1.4 KiB
Markdown
# Quality Copy Workflow
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Thorough copy development with research, planning, and execution.
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## When to Use
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- High-stakes content (landing pages, sales pages, campaigns)
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- Complex products/services requiring deep understanding
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- Brand-critical messaging
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## Workflow Steps
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1. **Screenshots provided** → Use `ck:ai-multimodal` skill for detailed context analysis
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2. **Videos provided** → Use `ck:ai-multimodal` video-analysis for comprehensive context
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3. **Research** → Spawn multiple `researcher` agents in parallel:
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- Competitor messaging analysis
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- Target audience insights
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- Industry best practices
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- Product/service details
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4. **Scout codebase** → `/ck:scout ext` (preferred) or `/ck:scout` to find relevant files
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5. **Plan** → Use `planner` agent to outline copy structure and strategy
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6. **Write** → Use `fullstack-developer` agent to execute plan
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## Quality Checklist
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- [ ] Research validates messaging direction
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- [ ] Plan reviewed against user requirements
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- [ ] Copy follows chosen formula (AIDA, PAS, etc.)
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- [ ] Multiple headline options provided
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- [ ] CTAs tested for clarity
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- [ ] Social proof integrated
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- [ ] Objections anticipated and addressed
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## Related References
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- `copy-formulas.md` - Core copywriting structures
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- `headline-templates.md` - Headline variations
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- `landing-page-copy.md` - Page structure
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- `writing-styles.md` - Voice and tone options
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