2.3 KiB
CIP Design Style Guide
Corporate Minimal
Industries: Finance, Legal, Consulting, Tech Colors: Navy (#0F172A), White (#FFFFFF), Blue accents Typography: Clean sans-serif (Inter, Helvetica) Materials: Premium matte paper, subtle textures Finishes: Matte, spot UV on logo
Modern Tech
Industries: Tech, SaaS, Startups, AI Colors: Purple (#6366F1), Cyan (#0EA5E9), Green (#10B981) Typography: Geometric sans (Outfit, Poppins) Materials: Smooth surfaces, gradient prints Finishes: Gloss, metallic accents
Luxury Premium
Industries: Fashion, Jewelry, Hotels, Fine Dining Colors: Black (#1C1917), Gold (#D4AF37), White Typography: Elegant serif (Playfair), thin sans Materials: Heavy cotton paper, leather, metal Finishes: Gold foil, emboss, deboss, soft-touch
Classic Traditional
Industries: Law Firms, Heritage Brands, Finance Colors: Navy, Burgundy, Gold Typography: Traditional serif (Times, Garamond) Materials: Quality laid paper, wood Finishes: Letterpress, gold emboss
Warm Organic
Industries: Food, Organic, Wellness, Craft Colors: Brown (#8B4513), Green (#228B22), Cream Typography: Friendly serif, organic script Materials: Kraft paper, recycled materials Finishes: Uncoated, natural textures
Bold Dynamic
Industries: Sports, Entertainment, Gaming Colors: Red (#DC2626), Orange (#F97316), Black Typography: Bold condensed sans Materials: High-contrast, metallic Finishes: Gloss, vibrant colors
Fresh Modern
Industries: Healthcare, Wellness, Fintech Colors: Mint (#10B981), Sky (#0EA5E9), White Typography: Modern rounded sans Materials: Light, clean surfaces Finishes: Matte, clean minimal
Soft Elegant
Industries: Beauty, Wedding, Spa, Fashion Colors: Pink (#F472B6), Gold, White Typography: Elegant script, thin sans Materials: Soft-touch, quality paper Finishes: Rose gold foil, emboss
Color Psychology
| Color | Meaning | Best Use |
|---|---|---|
| Blue | Trust, stability | Finance, Tech, Healthcare |
| Green | Growth, nature | Eco, Wellness, Organic |
| Gold | Luxury, prestige | Premium, Jewelry |
| Red | Energy, passion | Food, Sports |
| Black | Sophistication | Luxury, Fashion |
| White | Clean, minimal | Tech, Healthcare |