69 lines
2.3 KiB
Markdown
69 lines
2.3 KiB
Markdown
# CIP Design Style Guide
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## Corporate Minimal
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**Industries:** Finance, Legal, Consulting, Tech
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**Colors:** Navy (#0F172A), White (#FFFFFF), Blue accents
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**Typography:** Clean sans-serif (Inter, Helvetica)
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**Materials:** Premium matte paper, subtle textures
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**Finishes:** Matte, spot UV on logo
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## Modern Tech
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**Industries:** Tech, SaaS, Startups, AI
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**Colors:** Purple (#6366F1), Cyan (#0EA5E9), Green (#10B981)
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**Typography:** Geometric sans (Outfit, Poppins)
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**Materials:** Smooth surfaces, gradient prints
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**Finishes:** Gloss, metallic accents
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## Luxury Premium
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**Industries:** Fashion, Jewelry, Hotels, Fine Dining
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**Colors:** Black (#1C1917), Gold (#D4AF37), White
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**Typography:** Elegant serif (Playfair), thin sans
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**Materials:** Heavy cotton paper, leather, metal
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**Finishes:** Gold foil, emboss, deboss, soft-touch
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## Classic Traditional
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**Industries:** Law Firms, Heritage Brands, Finance
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**Colors:** Navy, Burgundy, Gold
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**Typography:** Traditional serif (Times, Garamond)
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**Materials:** Quality laid paper, wood
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**Finishes:** Letterpress, gold emboss
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## Warm Organic
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**Industries:** Food, Organic, Wellness, Craft
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**Colors:** Brown (#8B4513), Green (#228B22), Cream
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**Typography:** Friendly serif, organic script
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**Materials:** Kraft paper, recycled materials
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**Finishes:** Uncoated, natural textures
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## Bold Dynamic
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**Industries:** Sports, Entertainment, Gaming
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**Colors:** Red (#DC2626), Orange (#F97316), Black
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**Typography:** Bold condensed sans
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**Materials:** High-contrast, metallic
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**Finishes:** Gloss, vibrant colors
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## Fresh Modern
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**Industries:** Healthcare, Wellness, Fintech
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**Colors:** Mint (#10B981), Sky (#0EA5E9), White
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**Typography:** Modern rounded sans
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**Materials:** Light, clean surfaces
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**Finishes:** Matte, clean minimal
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## Soft Elegant
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**Industries:** Beauty, Wedding, Spa, Fashion
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**Colors:** Pink (#F472B6), Gold, White
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**Typography:** Elegant script, thin sans
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**Materials:** Soft-touch, quality paper
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**Finishes:** Rose gold foil, emboss
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## Color Psychology
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| Color | Meaning | Best Use |
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|-------|---------|----------|
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| Blue | Trust, stability | Finance, Tech, Healthcare |
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| Green | Growth, nature | Eco, Wellness, Organic |
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| Gold | Luxury, prestige | Premium, Jewelry |
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| Red | Energy, passion | Food, Sports |
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| Black | Sophistication | Luxury, Fashion |
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| White | Clean, minimal | Tech, Healthcare |
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