3.2 KiB
3.2 KiB
Email Copy
Subject lines, body copy, and CTAs that convert.
Subject Line Formulas
Curiosity Gap
The [thing] nobody talks about
I was wrong about [topic]
This changes everything
Quick question about [topic]
[Name], noticed something...
Benefit-Driven
[Achieve X] in [timeframe]
How to [benefit] without [pain]
Get [result] starting today
Your [thing] is ready
Question Format
Are you [doing thing]?
Can I ask you something?
Is [common belief] true?
What if [benefit]?
Quick question?
Urgency
[X hours] left
Last chance: [benefit]
Closing tonight
Don't miss this
Final reminder
Personal/Conversational
Just between us
I owe you an apology
Can we talk?
I noticed you [action]
Weird request
Number-Based
[X] ways to [benefit]
[X]% off ends tonight
[X] people already joined
In [X] minutes, you could...
Subject Line Power Tips
- 47% of opens based on subject line alone
- Personalized = 26% higher open rate
- Urgency = 22% higher open rate
- Keep under 50 characters for mobile
- Emojis: test, don't assume they work
Preview Text
The text after subject line. Use it to:
- Extend the curiosity
- Add context
- Create contrast
Example:
Subject: Quick question?
Preview: (no, I'm not selling anything)
Email Body Structure
Short Email (50-100 words)
[Hook: 1 sentence that grabs attention]
[Value: 2-3 sentences explaining benefit]
[CTA: Single, clear action]
[Sign-off]
Standard Email (100-200 words)
[Opening hook]
[Problem acknowledgment]
[Solution/Value introduction]
[Key benefit 1]
[Key benefit 2]
[Social proof if relevant]
[CTA]
[P.S. - reinforce CTA or add urgency]
Story Email
[Start in the middle of action]
[Quick backstory]
[The turning point]
[The lesson/insight]
[How it applies to reader]
[CTA]
Opening Lines (Never "Hi [Name]")
Start with value or story:
Ever notice how...
Here's what most people get wrong about...
I made a mistake yesterday.
3 minutes. That's all it took.
Let me tell you about [name]...
Quick story:
Email CTAs
Link CTAs
→ [Action verb] here
→ Get instant access
→ Start your free trial
→ Book your call now
→ Download the guide
Button CTAs
Get Started Free
Claim Your Spot
Show Me How
Yes, I Want This
Try It Risk-Free
P.S. Lines
The P.S. is often read first. Use for:
P.S. [Urgency reminder]
P.S. [Bonus mention]
P.S. [Risk reversal]
P.S. [Social proof]
Examples:
P.S. This offer expires at midnight.
P.S. Bonus: Get the swipe file free when you join today.
P.S. Remember, 100% money-back guarantee. Zero risk.
P.S. 2,847 people joined last week.
Email Sequence Types
| Type | Emails | Goal |
|---|---|---|
| Welcome | 3-5 | Introduce, value, soft CTA |
| Nurture | 5-7 | Educate, build trust |
| Launch | 5-10 | Urgency, overcome objections |
| Re-engagement | 2-3 | Win back inactive |
| Onboarding | 4-7 | Activate, reduce churn |
Conversion Tips
- One CTA per email
- Write like you're emailing one person
- Short paragraphs (1-2 sentences)
- Use "you" more than "I" or "we"
- Test subject lines before body