194 lines
3.2 KiB
Markdown
194 lines
3.2 KiB
Markdown
# Email Copy
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Subject lines, body copy, and CTAs that convert.
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## Subject Line Formulas
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### Curiosity Gap
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```
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The [thing] nobody talks about
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I was wrong about [topic]
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This changes everything
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Quick question about [topic]
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[Name], noticed something...
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```
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### Benefit-Driven
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```
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[Achieve X] in [timeframe]
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How to [benefit] without [pain]
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Get [result] starting today
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Your [thing] is ready
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```
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### Question Format
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```
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Are you [doing thing]?
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Can I ask you something?
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Is [common belief] true?
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What if [benefit]?
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Quick question?
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```
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### Urgency
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```
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[X hours] left
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Last chance: [benefit]
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Closing tonight
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Don't miss this
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Final reminder
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```
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### Personal/Conversational
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```
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Just between us
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I owe you an apology
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Can we talk?
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I noticed you [action]
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Weird request
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```
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### Number-Based
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```
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[X] ways to [benefit]
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[X]% off ends tonight
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[X] people already joined
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In [X] minutes, you could...
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```
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## Subject Line Power Tips
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- **47%** of opens based on subject line alone
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- Personalized = **26%** higher open rate
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- Urgency = **22%** higher open rate
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- Keep under **50 characters** for mobile
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- Emojis: test, don't assume they work
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## Preview Text
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The text after subject line. Use it to:
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- Extend the curiosity
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- Add context
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- Create contrast
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**Example:**
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```
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Subject: Quick question?
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Preview: (no, I'm not selling anything)
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```
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## Email Body Structure
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### Short Email (50-100 words)
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```
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[Hook: 1 sentence that grabs attention]
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[Value: 2-3 sentences explaining benefit]
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[CTA: Single, clear action]
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[Sign-off]
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```
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### Standard Email (100-200 words)
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```
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[Opening hook]
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[Problem acknowledgment]
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[Solution/Value introduction]
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[Key benefit 1]
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[Key benefit 2]
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[Social proof if relevant]
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[CTA]
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[P.S. - reinforce CTA or add urgency]
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```
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### Story Email
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```
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[Start in the middle of action]
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[Quick backstory]
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[The turning point]
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[The lesson/insight]
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[How it applies to reader]
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[CTA]
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```
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## Opening Lines (Never "Hi [Name]")
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**Start with value or story:**
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```
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Ever notice how...
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Here's what most people get wrong about...
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I made a mistake yesterday.
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3 minutes. That's all it took.
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Let me tell you about [name]...
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Quick story:
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```
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## Email CTAs
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### Link CTAs
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```
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→ [Action verb] here
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→ Get instant access
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→ Start your free trial
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→ Book your call now
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→ Download the guide
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```
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### Button CTAs
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```
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Get Started Free
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Claim Your Spot
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Show Me How
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Yes, I Want This
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Try It Risk-Free
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```
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## P.S. Lines
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The P.S. is often read first. Use for:
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```
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P.S. [Urgency reminder]
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P.S. [Bonus mention]
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P.S. [Risk reversal]
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P.S. [Social proof]
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```
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**Examples:**
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```
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P.S. This offer expires at midnight.
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P.S. Bonus: Get the swipe file free when you join today.
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P.S. Remember, 100% money-back guarantee. Zero risk.
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P.S. 2,847 people joined last week.
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```
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## Email Sequence Types
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| Type | Emails | Goal |
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|------|--------|------|
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| Welcome | 3-5 | Introduce, value, soft CTA |
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| Nurture | 5-7 | Educate, build trust |
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| Launch | 5-10 | Urgency, overcome objections |
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| Re-engagement | 2-3 | Win back inactive |
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| Onboarding | 4-7 | Activate, reduce churn |
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## Conversion Tips
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1. One CTA per email
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2. Write like you're emailing one person
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3. Short paragraphs (1-2 sentences)
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4. Use "you" more than "I" or "we"
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5. Test subject lines before body
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